App Store Optimization Services

App Store Optimization

You’ve put in a great deal of time and effort in developing your app. Now it’s time to make sure users find it and download it. According to Google, 48% of smartphone users rely on app stores for discovering new apps.

But app stores are crowded marketplaces. More than 1500 new iOS apps are released every day on Apple App Store. And, that number jumps to over 6000 when it comes to Android apps released on Google Play Store. With more businesses than ever launching their apps, getting your app on a store is merely half the battle. The real success comes when users choose to download your app from a sea of thousands of other apps. The question is, how do you make your iOS or Android apps more visible in app stores and increase their number of downloads?

To achieve this, you need a solid App Store Optimization (ASO) strategy. Sun Media Marketing helps you with App Store Optimization Services that aim to get your apps the visibility, recognition, and organic downloads they deserve. With better rankings on Apple and Android app stores, we let your apps win the intense app store battle!

Get in touch with the leading App Store Optimization (ASO) company in India to know how we can help to crush your competition in app stores!

What is App Store Optimization (ASO)?

App Store Optimization (ASO) is the process of enhancing the visibility of mobile apps and optimizing them so they achieve higher rankings in an app store’s search results. The higher your app ranks in an app store’s search results, the more chances it has of getting discovered by potential users.

Simply put, increased visibility increases user downloads. So, you can also think of App Store Optimization as the SEO for apps. As a full-service digital marketing company, we have the team, techniques, and tools required to help your app earn higher visibility through strategic App Store Optimization services (ASO) and targeted app ad campaigns.

How App Store Optimization Works?

Simply placing your app in the app store doesn’t automatically get it in front of millions of viewers. It needs to be positioned well to achieve more downloads. This requires a thorough understanding of how app stores work and what’s needed for success.

Your app store performance depends on several KPIs, including:

ASO is an ongoing effort. So, you need to put in consistent efforts to get the ROI you desire. At Sun Media Marketing, we make it happen through comprehensive analysis, continuous testing, and precise execution. We follow a process, which begins with taking a long, hard look at our client’s business goals and objectives for app creation, understanding their target audience, and formulating a plan to boost the growth and popularity of their app. With this process, we have been successful in boosting app distribution for businesses, regardless of their size and/or industry.

How Do We Approach App Store Optimization?

App Store Optimization needs a strategic approach. At Sun Media Marketing, we know it’s all about focusing on the right metrics and adopting the right techniques suited to your business goals. That’s what helps us gain more leads and users for your app in an organic and cost-effective way.

Research

We begin by learning about your business and your app in depth. We consider this step as the foundation stone to build your app store optimization strategy and campaigns.

Market & Competitor Analysis

Our team of ASO experts then put their expertise and efforts to dig deep into your target market and pull out crucial data regarding your audience and competitor apps.

Strategic Planning

We build strategies around your target audience and competitor apps in ways that align with your business goals. If your app’s been up for a while, we also take into account existing user and app performance data.

Keyword Research

This step involves finding high volume and relevancy keywords with maximum opportunities. Not just Google web search, we focus on performing a detailed app store keyword research because that’s what matters the most.

Optimization

Content optimization is a critical component of our app store optimization (ASO) strategy. Our team of ASO experts ensure that everything in your app store page is optimized to attract users and stays up-to-date with the app store algorithm.

App promotion

Even the best apps fail to drive ROI if they are not promoted well. Our digital marketing experts use a combination of search, social, and digital advertising techniques to give your app the exposure it needs through powerful app download and re-engagement campaigns.

Testing & Tweaking

Through constant monitoring and A/B testing, we keep improving everything we can to help you get the best possible returns from your app. We optimize and maintain your app store page, making required improvements along the way.

Reporting & Review

We keep you informed through the process, as we move along. Our weekly reporting with data and insights gives you the complete picture of your project and app’s performance. We ensure you have the full transparency on what’s working and what’s not.