Developing an Impactful SEO Plan for Real Estate Agents – The Right Steps
If you are a real estate agent, then you must surely have heard about SEO for real estate agents. In recent times, you may have also noticed the variety of challenges you could face in the day to day aspects of the real estate business. Obtaining new customers is a challenge especially if you are competing for prime properties. These days, Google and other search engines like Bing have made it easier for people to locate real estate agents on the web itself through real estate services SEO and letting agents SEO. However, the ease of convenience is already taking its toll. People scarcely look beyond the first few results on the first page of the SERPs and simply ignore the rest.
Making your way to the top of the SERPs
Hence, if customers need to flow in, you need to make your way to the top of the SERPs. The reasons are simple. The yellow pages are no longer existent. They are extinct like the dinosaurs. Unlike the prominence of Google today, the Yellow Pages ruled the real estate world a few years ago. Real estate agents could just place an ad in these pages and just await the prospective clients to call. However, things have changed today. Online marketing for estate agents has become a must in these turbulent times.
Boosting traffic through SEO
Nearly 97% of people utilize Google through services like Local SEO for Real Estate Agents, and other search engines to search for local businesses online. Hence, let us look at some of the ways through which we can boost traffic online for your real estate business through SEO techniques such as local SEO for real estate agents and digital marketing for estate agents.
Finalize your keywords
Many real estate SEO companies offer vantage services such as Real Estate SEO services, Real Estate Internet Marketing Services, search engine optimization services, Local SEO services. However, the challenge really comes when such agencies have to prove their much-touted abilities in practice. Actually, the very first step in this process is to choose a list of keywords that mirror the services you provide. Hence, you can choose keywords like real estate agent, Real Estate Company or any other keyword that your clients are likely to use in order to search for your services online. There are two types of keywords – one which represents the buying intent of the customer and the second, which represents the research intent of the client.
How to optimize your chosen keywords
Now that you have finalized your list of keywords, you need to optimize your keywords for spots such as Google My Business page and your website itself. For Google My Business, you just need to follow the instructions on the screen and provide the necessary information for the relevant elements that appear here. For your website optimization, you need to start with the core pages of your website such as the home pages and the service pages. Once that is done, you need to optimize your content pages.
Increasing your online reach
Once you have cleared these steps, you need to start building these citations and links so that you can increase your online reach and even boost your Google rankings. Citations simply are an online directory listing of your business name, address, and phone number (NAP). At the same time, you need inbound links pointing at your website from authoritative websites. You need to build both virtual as well as in-person links from authoritative websites and companies.
Asking for reviews
Finally, ask for reviews from your customers who have connected with you through the Google local business and via your local SEO campaign. You may even write an email to your satisfied customers and request them to write a review for your business. This needs to be a continued effort so that you get new reviews continuously.
Finally, a good Digital Marketing Strategy Consulting will provide improvements in three key areas viz. rankings, traffic and conversions. A higher score in these three areas prove that you are really doing great in your SEO campaign. Good Luck!
Sun Media Marketing has the manpower, time and expertise to implement every aspect of a proven digital marketing strategy for estate agents. Get in touch with us now. We’re just a call away!
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