• Some eCommerce SEO Best Practices

    Some eCommerce SEO Best Practices

    The influence of search in product purchase is undeniable. Data has shown that 81% of people search online for a product or service, and 74% of those searches turn into purchases online. All your potential sales leads are out there. All your eCommerce site needs to do is successfully convert them. How? Let’s dive into […]

      
  • Things You Should Know About Local SEO for eCommerce Websites

    Things You Should Know About Local SEO for eCommerce Websites

    Local SEO done right lets you hyper-focus on a specific target audience instead of the broad general user base everywhere. Why is this necessary? Because more qualified customers will now discover your eCommerce site and make a purchase. Keep Your Local SEO Strategy Up-To-Date In the past two years, location specific searches for products and […]

      
  • eCommerce Guest Posting: How to Do it Right?

    eCommerce Guest Posting: How to Do it Right?

    Your eCommerce site can have good results from link building using one tried and tested strategy: Guest posting. And, that’s what we are going to delve into in this chapter. What is Guest Posting? Guest posting, aka “guest blogging” is the act of creating content for someone else’s blog. In the context of your eCommerce […]

      
  • How to Do Link Building for eCommerce Sites

    How to Do Link Building for eCommerce Sites

    You can always increase traffic to your ecommerce site via paid means (advertisement and sponsorships), but there is no alternative to organic traffic. In this chapter, we’ll discuss an important element of organic SEO: Link building. What is Link Building? Link building is a tactic to drive an organic traffic to your website. It refers […]

      
  • Content Marketing Tips for eCommerce Sites

    Content Marketing Tips for eCommerce Sites

    This chapter deals with content marketing — one of the most important considerations for businesses in this era. Content marketing refers to the creation and promotion of valuable content that engages your target audience, generates qualified leads, and convinces them to become your customers. For ecommerce sites, effective content marketing holds the key to increased […]

      
  • Fixing Common Technical SEO Issues on eCommerce Websites

    Fixing Common Technical SEO Issues on eCommerce Websites

    In 2020, eCommerce sales worldwide amounted to US$ 4.28 trillion. By 2022, this revenue figure is projected to reach US$ 5.4 trillion. As the number of visitors to eCommerce sites rise, so will the revenues. In this scenario, an under-performing eCommerce website means loss in sales. eCommerce websites are characterised by their size and complexity. […]

      
  • Technical SEO for eCommerce Websites

    Technical SEO for eCommerce Websites

    This chapter cracks the code on technical SEO, what it is, why you need to be bothered about it, and how to make it work for you. A Simple Explanation of Technical SEO In some ways, search engines are biased. They prefer websites that have strong technical characteristics. These can be a secure connection, a […]

      
  • On-Page SEO Tactics for eCommerce Websites

    On-Page SEO Tactics for eCommerce Websites

    As an eCommerce website, you want more visitors and ultimately, want to convert those leads into sales. Now, consider this—28% of users begin the search for a product through search engines and 95% of users will click on organic listings on SERPs. What does it tell you? You need on-page SEO for your eCommerce website. […]

      
  • Fundamentals of Site Architecture for eCommerce Websites

    Fundamentals of Site Architecture for eCommerce Websites

    In this chapter, we’ll talk about site architecture — an element that has a deep impact on user experience and dictates how search engines find the pages within your website.  Keep it Simple: The eCommerce Site Architecture Mantra Optimizing the site architecture of an ecommerce website requires simplifying how the site is organized. The goal […]

      
  • Why Do eCommerce Websites Need SEO?

    Why Do eCommerce Websites Need SEO?

    In the first chapter, we’ll cover one of the most frequently asked questions with regards to ecommerce websites — “Why does my site need SEO?” Some Stats to Begin With… Nothing speaks louder than hard facts. So, let’s begin with these interesting stats. For nearly 44% of people, their online shopping journey starts with a […]