You can always increase traffic to your ecommerce site via paid means (advertisement and sponsorships), but there is no alternative to organic traffic. In this chapter, we’ll discuss an important element of organic SEO: Link building.
What is Link Building?
Link building is a tactic to drive an organic traffic to your website. It refers to the method of developing backlinks (commonly known as one-way hyperlinks) to a website to increase its search engine visibility. You can improve your link building with content marketing, email outreach and good public relations.
The more backlinks you have in authoritative sites around the internet, the more efficient your link building outcomes will be.
You can consider the following steps to improve the link building of your ecommerce site
Fix the Broken Links
Your first step is to find and fix the broken hyperlinks on authoritative sites. There are plenty of tools to do this trick, but you can do it for free with the help of Google Analytics. Reclaim the broken links after you have identified them.
Gap Analysis for Backlinks
Find authoritative sites that do not feature your backlink, but only that of your competitors’. It will help you to compare quality and quantity of your backlinks against your competitors. From there, you can find gaps in the link building strategies of your competitors. After that, you can reach out and create better backlinks for your website and products.
Consider Unlinked Brand Mentions
If you find any page where a phrase or word can be linked to your brand or page, consider it as an untapped opportunity. These mentions can be thematic in nature, or they can be more obvious like company or brand names.
For example, let’s consider that a website has mentioned Nike. Now if your eCommerce site sells Nike products, you can use this as an opportunity to develop a backlink. Simply reach out to the host of the site and request for a backlink to your Nike products. Now each time someone clicks on the hyperlink of that website, they will end up on your site.
Get Help From Your Suppliers
This is particularly useful for ecommerce seller or resellers. All you need to do is reach out to suppliers of the products you resell and ask to be featured on their list. Most of these suppliers usually have a list where they inform the buyers where they can buy the products. A mention of your site on that list will create a valid backlink to your website.
Promote a Product
Creative campaigns are important for your overall SEO strategy in terms of maintaining good PR. These campaigns have to be trendy and catchy enough with good brand storytelling. Once the creative campaign goes viral, you can expect large number of backlinks from various publications.
Embrace Social Media and Blogs
Instead of focusing only on sites, you must also embrace social media platforms and blogs. The customers of today trust individual influencers instead of direct advertisements. First, find trustworthy influencers and groups who are relevant to the products you sell. This can be done with the help of tools, or by finding popular articles and posts with relevant industry terms.
After you have made a list of relevant groups, bloggers and content creators, offer them your products and ask them for a feature. You need to budget the partnership in relation to the niche and audience size of your partner.
Each social media and blog feature with tags to your profile and eCommerce link will create a valid backlink for your business. But be careful to not use low-quality inbound links. Otherwise, you run the risk of being penalized by Google.
Take A Look At The Below – eCommerce SEO Guide For Beginners Related Other Chapters
Chapter 1: Why Do eCommerce Websites Need SEO?
Chapter 2: Basics of eCommerce Keyword Research
Chapter 4: On-Page SEO Tactics for eCommerce Websites
Chapter 5: Technical SEO for eCommerce Websites
Chapter 7: Content Marketing Tips for eCommerce Sites
Chapter 9: eCommerce Guest Posting: How to Do it Right?
Chapter 11: Some eCommerce SEO Best Practices