Some ECommerce SEO Best Practices

The influence of search in product purchase is undeniable. Data has shown that 81% of people search online for a product or service, and 74% of those searches turn into purchases online.

All your potential sales leads are out there. All your eCommerce site needs to do is successfully convert them. How? Let’s dive into the chapter to find out.

Rank Your eCommerce Site Higher with SEO Best Practices

When your eCommerce website ranks higher in search engines, your chances of drawing in customers go up too. Optimize your site with eCommerce SEO best practices and give it the best chance to perform successfully in organic search.

Our expert-recommended list of ecommerce SEO best practices

Keyword research is important

Use right keywords in product title, description, meta description, image alternate attributes, and sub-headlines. Your copy should also have latent semantic index (LSI) keywords.

Optimize for search intent of keywords

Understand search intent by analysing if they are informational or transactional in nature. Determine cost-per-click of keywords to find demand and conversion chances. Place selected keywords in copy according to intent.

Simplify site architecture and keep navigation easy

Search engines and visitors should discover pages and products based on clear internal linking structure that flows logically.

Improve on-page SEO with strategic optimization of site codes, tags, URLs

To rank your site, product pages, and category pages for preferred keywords.

Implement technical SEO to optimize site speed and user experience

Improve crawling and indexing opportunities by eliminating duplicate content, and broken links.

Responsive design that is optimized for mobile-first

Mobile shopping trends are pointing to hit 44% of e-commerce volume in 2024. So, optimising for great mobile page speed and UX/UI is critical for success.

Reduce page load speed to reduce bounce rates

If your ecommerce site takes more than 3 seconds to load, your bounce rate can reach 9%. Just 5 seconds longer, and the bounce rate will be around 38%.

Fix usability issues with analytic, monitoring, and recording tools

Track visitor behaviour to find high exit pages and other things going wrong in your eCommerce site like confusing navigation, empty product pages, slow checkout process, etc.

Create content that answers queries and embed your products in them

Write high-quality content for people rather than algorithms. Provide solutions and make your product a part of that solution.

Ensure your site’s security

If you haven’t already, make it a priority to switch to HTTPS from HTTP. For eCommerce sites, this is critical as HTTPS ensures server security and encryption of data on your site, safeguarding the personal information of users. This not only enhances your trustworthiness in the eyes of customers but is also considered a ranking factor.

Write Your eCommerce Success Story With a Strong SEO Strategy

Adapt your eCommerce site to attract organic search traffic with regular optimizations. The SEO world is about changing trends. However, these best practices are foundational and resilient to search algorithm changes.

Conclusion

SEO for eCommerce websites can be tricky and complex for the sheer size of these websites alone. Even simple storefronts require a specialized approach. That’s because the factors — such as card abandonment, usability directly tied to sales, and shopping duration, etc. — that plague ecommerce stores are pretty unique to them. Therefore, SEO for these sites needs to be done keeping the specifics of ecommerce businesses in mind.

Through well-planned and correctly-executed optimizations, your ecommerce site can benefit from soaring traffic, conversions, and sales on a consistent basis. While paid search campaigns can give your site a quick boost, your organic SEO efforts can pay dividends far into the future. The advice you’ve found in this ecommerce SEO guide may take time to carry out, but given the benefits of organic SEO in the face of rising competition, it is certainly worth the effort.