Growth Hacking Strategy

What is Growth Hacking Strategy?

Simply put, the Growth Hacking Strategy is a strategic plan to grow your business. More specifically, it is an umbrella term that can be used to describe the hundreds — if not thousands — of approaches that businesses can take to increase their footprint, leads, customers, revenue or profits.

A well-planned Growth Hacking Strategy typically involves activities like market analysis, customer research, and identifying USP, challenges, risks, and opportunities, while also providing direction on how to:

Want a consistent Growth Hacking Strategy for your business?

We’re here to help. At Sun Media Marketing, we assist startups, SMEs, and large organizations to catapult their success through a synergy of data, technology, and deep marketing expertise designed to fuel your company’s growth engine.

Although most companies have websites and social media pages, many lack a clear plan of how to leverage different digital channels to achieve their growth ambitions. Others may directly jump into the task of implementing without first getting a good understanding of their own business needs, growth objectives, and what it takes to get there. Either way, it is a recipe for failure.

That’s where a professional and result-driven digital agency like ours comes into the picture. With a dedicated growth team and a full stack of tools and methodologies at our disposal, we plan, recommend, and execute specific actions to profitably grow your business, while helping you avoid common growth marketing mistakes.

In some case, a growth strategy could be as simple as fine-tuning your marketing initiatives to get better results. In other cases, it might involve completely overhauling your marketing efforts and strategizing from scratch.

Our growth team at Sun Media Marketing formulates business growth strategies only after evaluating:

Industry Trends

Closest Market Competitors

The Audiences

Business Performance

Budget and Resources

Industry Trends

How the industry trends, projections, and market data will affect your business

Closest Market Competitors

Who are your closest market competitors, how are they performing, what’s working for them, etc.

The Audiences

The audiences and prospective market you’re targeting

Business Performance

Business performance to assess how you’re doing

Budget and Resources

Budget and resources that you can allocate to your growth strategy

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How Growth Strategy Works?

Done right, growth strategy enables businesses to expand to their desirable scale, size, and structure. Our comprehensive growth strategy involves a mix of customer profiling, lead generation, inbound marketing, conversion rate optimization (CRO), social media growth hacking, and sales opportunity nurturing, among other internet marketing tactics. We rely on data and analytics to accelerate your brand’s growth at a sustainable speed and to meet your objectives — whether it’s product development, expansion to new markets, acquiring new customers, bolstering profit numbers, or all of them.

Why Growth Strategy is Important for Your Business?

If you’re a business that’s trying to grow, your concerns will get proportionately bigger each year in terms of net worth, total assets, market share, etc. At the same time, simply moving ahead without a target is a kind of temporary growth that will soon fizzle out. It has been observed that nearly 66% of businesses manage to survive in their first two years in operation, 50% live to see their fifth anniversary, and only 33% will hit the 10-year mark. No wonder that planning for growth is fundamental to a company’s survival. Without a robust growth strategy, you’re at the mercy of market fluctuations and uncertainties.

We understand the importance of growth tracking and also that no growth hacking marketing strategy is successful without a clever, unique, and innovative tactics. That’s where our forte lies.

Why Choose Us as Your Growth Partner?

At Sun Media Marketing, we specialize in creating original and actionable growth marketing strategies, and putting them into action using an integrated approach, including, but not limited to:

Growth Strategy Planning

As a results-oriented marketing agency, we focus on the KPIs and Metrics that matter the most, such as:

Qualified leads generated on a monthly basis

Rate of qualified leads converted per channel and campaign

Visitors to leads ratio

Leads to clients ratio

Projected revenue that a customer is likely to generate

Return on Marketing Investment

We map all strategic and tactical elements into a growth roadmap that is easy to implement. To keep pace with the ever-evolving digital world, we continuously monitor, test, and tweak our campaigns, optimizing the roadmap along with every step.