Any discussion about earning money requires learning financial information beforehand. Any person or a company indulging in the same is called a financial advisor. Any type-of a website giving that financial information is known to be providing financial services.
The concept is to simply gather all such potential visitors towards your website who are interested in a small or a wide range of information or simple queries regarding financial services and financial advisors. For example, say, a user searches, ‘financial planning for banks.’
Your website for this purpose shall have such information regarding the same search in order to lead more clicks/visits on your website even when the website’s sole purpose is to not provide such services but only related to it, like financial planning for non-governmental institutions. This is called attracting people towards your website for informational purposes to have additional traffic.