Internet Marketing For Orthodontists

Usually, a patient visits the dentist clinic, and then the dentist refers to the orthodontists. Such referrals and traditional marketing were the only way of getting new patients. But, in this tech-savvy world, people have smartphones and the internet to empower their research. Thus, it is necessary now to implement internet marketing if you want to acquire prospective leads and grow your practices to the next level. Implementing internet marketing without a proper strategy is useless. Therefore, it is advised to hire an internet marketing agency rather than relying on your own knowledge. And fortunately, you are on the page of the best internet marketing agency, Sun Media Marketing.

Marketing for orthodontists usually has three main goals – gathering prospective patients, turning leads into conversions, and engage with clients for a longer relationship. Our experts plan and perform strategies that help you out in achieving each of your goals. Continue reading to know more about internet marketing and its strategies.

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Orthodontics SEO

Gathering Prospective Patients Using SEO & GMB

At the moment, people start realizing something wrong is going with their teeth alignment. They simply switch on their search engines and ask the answers about their problems on the internet. You have to make sure potential patients can find you there.

SEO for Orthodontist
SEO enhances the visibility of your orthodontist practices on various search engines like Google, Yahoo!, etc. Further, your ranking position in search engine result pages (SERPs) depends upon the targeted keywords. It is important to conduct proper keyword research before proceeding. Focusing on local search keywords like “orthodontist near me”, “teeth alignment professionals near me”, and so on. This would help you in dominating the local market.

Google My Business (GMB) for Orthodontist
Create your GMB account and get it approved. Update information on your practices such as contact details, address, working hours, and short reviews. Optimize listing with a local number and high-quality pics that are easy to load, this enhances your visibility on Google maps and other search engines. Take note both of these strategies will drive traffic and keep your audience engaged throughout until they make a deal.


Turning Leads Into Conversions Using PPC & CRO

Your landing page from where visitors will take a step forward to make a deal is a crucial aspect to achieve conversions. Also, you have to offer something valuable that convinces one to opt for your orthodontic practices.

Pay-Per-Click (PPC) Advertising for Orthodontist
PPC ad is the paid model of acquiring conversions. In this model, the advertiser promotes their practices by using relevant advertising targeted on specific keywords. As a result, when a user searches the targeted keywords your ad appears at the top which redirects users to your landing page. The advertiser pays a fee to the platform they are advertising when a click is generated. Most probably, the user that clicks on your ad would be interested in you while your landing page will drive conversions.

Conversion Rate Optimization (CRO)
We at Sun Media Marketing create a landing page that conveys a message regarding dealing with your practices. It includes quality content, offers you are prevailing, and an effective call-to-action (CTA) description. Be precise when creating any section for your landing page, as you have to think from the intent of visitors. A properly designed landing page will boost your conversion rate.


Build Long Relationships Using Social Media & Content Marketing

Every customer has their own way of researching, some follow a linear way while some keep digging for as much information as they can. If they didn’t find the information they are looking for then they will simply quit visiting. Here is where engagement plays a role in the game. There are mainly two strategies that work at their finest:

Content Marketing
Many think content marketing is all about the blogs incorporated with relevant keywords. But, it is much more than that. Content marketing for orthodontic practices is the way of reaching prospective patients by conveying the answers to queries related to the treatments or tips. Moreover, content marketing helps in optimizing voice search, thus someone in a hurry would refer to voice search rather than searching by typing. And they will try to get close-by results.

Social Media Marketing For Orthodontists
Social media marketing uses social platforms to grow your orthodontic practices on various popular sites. Social media not only boosts your online presence but also provides an effective podium to interact with the audience. People like orthodontists that are active and reply positively to their comments or queries. Even sometimes messaging personally may bring conversions and build a long-term relationship. Get yourself noticed as the leader of orthodontic practices in front of your audience.

Social Media Marketing

What Our Clients Say

Affordable Leaflets

Owner - Paul

Wow our eCommerce store sales went up to 220% in September 2014, our busiest month of the year. Sun Media Marketing has continued to increase revenue for the second consecutive year in a row now.


Owner- Steve Smith

Within a first month of service we have seen a major improvement in our search engine rankings and we now are on 1st page of Google for our most important location based search keywords. It has also resulted in a positive effect on traffic to our website. I am very satisfied with the service we have received and happy to recommend Sun Media Marketing.

Mynyx Consulting

Owner - Mr. Soni

Mr. Jitudan at Sun Media Marketing has been very cooperative and innovative in terms of Online business or service projection including SEO (Search Engine Optimizer ) , Blog preparation with technical analytics and multiple suggestions.

Meeka Machinery Pvt. Ltd

Marketing Head - Mr. Mehta

We have hired Sun Media Marketing more than a year ago to build our online presence and also expected online inquires. Jitudan was able to implement a high-level digital marketing strategy for our Meeka Machinery website. The SEO services with them not only helped us to increase our online inquiries but also created better branding over the Internet. I am extremely happy & recommend Jitudan who brings deep knowledge of the digital marketing world at a reasonable price.

Album Design Store

Owner - Mr. Sanghavi

There guys are really responsive. I was expecting a high traffic jump. Recently I have seen my web traffic increase steadily. My domain authority from 6 is now at 26. It is a new domain. So I have to be realistic enough and build my site progressively. Surely, the team has delivered what they said and committed. It helps me significantly towards optimising my site.

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