Want to include LinkedIn advertising in your B2B marketing strategy? LinkedIn serves as an excellent platform to connect and network with a diverse B2B audience from across the world. While most social media ads succeed on the basis of strong visuals, relevancy, and emotiveness, online advertising on LinkedIn is a slightly different ball game. Your LinkedIn ads should be convincing to the hard-to-reach business audiences with targeted messaging.
Because LinkedIn allows you to connect with key decision-makers, you have the golden opportunity to get noticed by people who matter the most through well-crafted ad campaigns.
As a reputed LinkedIn advertising agency in India, Sun Media Marketing helps you create the right impact and gain high-quality leads and traffic, helping you to leverage LinkedIn ad campaigns in the best ways possible.
LinkedIn is mostly used by business professionals with career advancement or business development in mind. This open up a huge opportunity for companies to place targeted ads to gain top talents through effective recruitment campaigns.
What is LinkedIn Advertising?
LinkedIn is the world’s largest B2B networking platform, which is mainly used by professionals, while it is estimated that nearly 95% of B2B marketers use LinkedIn to promote their business in some way or another. Both these factors make LinkedIn an undeniable force in the world of B2B advertising.
At Sun Media Marketing, we can help you harness the full potentials of LinkedIn and take advantage of its laser-focused targeting to reach out to high-conversion audience. Our LinkedIn advertising services are designed to effectively filter out irrelevant traffic so you get the maximum returns from your campaigns.
LinkedIn Statistics to Know in 2019
LinkedIn currently has over 610 million members
92% of Fortune 500 companies use LinkedIn
The network has 303 million active monthly users
46% percent of the social media traffic to B2B company sites is from LinkedIn
90 million senior level professional influencers
97% of B2B marketers use LinkedIn as a content distribution channel
Why Should Your Business Advertise on LinkedIn?
LinkedIn boasts of over 550 million users, who are professional, educated, and making purchase decisions in their organizations. While there are several social media channels to advertise and promote your business, nothing works better than LinkedIn when it comes to B2B marketing. So if you want to market to high-level executives and people who have the final say, LinkedIn advertising should be a part of your digital marketing strategy.
Some of the key benefits of LinkedIn advertising include:
With features like InMail that delivers your message right to the user’s profile — even to those who aren’t yet connected to you on the platform — LinkedIn is capable of generating a higher visitor-to-lead conversion rate.
Do You Need a LinkedIn Advertising Agency?
If you’re like most business owners, then the answer is a resounding “yes”. Running a business involves a great deal of focus and time. So you may not have the time or dedicated attention required in creating, monitoring, and improving LinkedIn ad campaigns. When that happens, you’ll fail to see any results.
Plus, spending hours on social media campaigns can eat into the precious time that you’d probably allocate to your core business functions. This is why hiring a LinkedIn advertising agency like Sun Media Marketing has many advantages.
We have a dedicated team of digital marketing and social media experts who are overseeing and constantly perfecting your campaigns. They are highly trained and experienced to understand and take actions such as tweaking a campaign to fetch better results and putting a stop to what isn’t working. They save your marketing spend from getting wasted on futile efforts and direct them to tactics that will be more profitable and aligned with your business goals.
We explore every possible advertising moves and run your campaigns through the LinkedIn News Feed, Side Panel, and InMail. This gives us the opportunity to test multiple advertising formats, while allowing your business to make the most of this platform.
Why Partner With Us?
Running an advertising campaign on LinkedIn is important for your business if you want to acquire new customers. We help you identify the targeted audiences & locations on LinkedIn which ensures that your advertising budget is being spent putting your name in front of targeted audiences relevant to your business.
Get Started With Result-Oriented LinkedIn Advertising Today
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