LinkedIn Advertising
Want to include LinkedIn Advertising in your B2B marketing strategy? LinkedIn serves as an excellent platform to connect and network with a diverse B2B audience from across the world. While most social media ads succeed on the basis of strong visuals, relevancy, and emotiveness, online advertising on LinkedIn is a slightly different ball game. Your LinkedIn ads should be convincing to the hard-to-reach business audiences with targeted messaging.
Because LinkedIn allows you to connect with key decision-makers, you have the golden opportunity to get noticed by people who matter the most through well-crafted ad campaigns.
As a reputed LinkedIn Advertising Agency in India, Sun Media Marketing helps you create the right impact and gain high-quality leads and traffic, helping you to leverage LinkedIn ad campaigns in the best ways possible.
LinkedIn is mostly used by business professionals with career advancement or business development in mind. This open up a huge opportunity for companies to place targeted ads to gain top talents through effective recruitment campaigns.
What is LinkedIn Advertising?
LinkedIn is the world’s largest B2B networking platform, which is mainly used by professionals, while it is estimated that nearly 95% of B2B marketers use LinkedIn to promote their business in some way or another.
Both these factors make LinkedIn an undeniable force in the world of B2B advertising.
A great way to attract top-of the-funnel audience, LinkedIn ads are apt for creating awareness among business prospects and getting your business, services, and products exposed to those most likely to become customers. These ads are often better received than other Social Media Ads by B2B buyers and decision-makers because of the professional nature of the platform. But that’s not all.
At Sun Media Marketing, we can help you harness the full potentials of LinkedIn and take advantage of its laser-focused targeting to reach out to high-conversion audience. Our LinkedIn Advertising Services are designed to effectively filter out irrelevant traffic so you get the maximum returns from your campaigns.
LinkedIn Statistics to Know
LinkedIn currently has over 675 million members
92% of Fortune 500 companies use LinkedIn
The network has 310 million active monthly users
46% percent of the social media traffic to B2B company sites is from LinkedIn
90 million senior level professional influencers
97% of B2B marketers use LinkedIn as a content distribution channel
Why Should Your Business Advertise on LinkedIn?
LinkedIn boasts of over 675 million users, who are professional, educated, and making purchase decisions in their organizations. While there are several social media channels to advertise and promote your business, nothing works better than LinkedIn when it comes to B2B marketing. So if you want to market to high-level executives and people who have the final say, LinkedIn advertising should be a part of your Digital Marketing Strategy.
Some of the key benefits of LinkedIn advertising include:
With features like InMail that delivers your message right to the user’s profile — even to those who aren’t yet connected to you on the platform — LinkedIn is capable of generating a higher visitor-to-lead conversion rate.
Do You Need a LinkedIn Advertising Agency?
If you’re like most business owners, then the answer is a resounding “yes”. Running a business involves a great deal of focus and time. So you may not have the time or dedicated attention required in creating, monitoring, and improving LinkedIn Ad Campaigns. When that happens, you’ll fail to see any results. Plus, spending hours on social media campaigns can eat into the precious time that you’d probably allocate to your core business functions. This is why hiring a LinkedIn Advertising Agency like Sun Media Marketing has many advantages.
We have a dedicated team of Digital Marketing and Social Media Experts who are overseeing and constantly perfecting your campaigns. They are highly trained and experienced to understand and take actions such as tweaking a campaign to fetch better results and putting a stop to what isn’t working. They save your marketing spend from getting wasted on futile efforts and direct them to tactics that will be more profitable and aligned with your business goals.
We explore every possible advertising moves and run your campaigns through the LinkedIn News Feed, Side Panel, and InMail. This gives us the opportunity to test multiple advertising formats, while allowing your business to make the most of this platform.
Why Partner With Us?
Our LinkedIn marketing experts stay up-to-date with LinkedIn trends, algorithm changes and, best practices to achieve the best possible results. We have an excellent handle on LinkedIn’s ad campaign manager and we know how to leverage the platform to successfully generate the ideal outcomes for your business.
Running an advertising campaign on LinkedIn is important for your business if you want to acquire new customers. We help you identify the targeted audiences & locations on LinkedIn which ensures that your advertising budget is being spent putting your name in front of targeted audiences relevant to your business.
Analysis & Research
We ensure your advertising is targeting the right LinkedIn professionals through careful competitive analysis, research and demographic targeting.
Consistent Ad Monitoring
Our LinkedIn advertising experts track and monitor your LinkedIn campaigns, while keeping an eye on your advertising budget on a weekly basis.
Custom Advertising Strategy
We develop a custom strategy for your business and determine the most appropriate LinkedIn ad formats based on your business needs, objectives, and targeted audience.
Ad Optimization
Effective optimization of your LinkedIn ads is critical for success. So we use analytics and data insights to take decisions which improve your campaign’s performance.
Creative Ad Development
Our team includes experienced copywriters and creative designers to craft your ads and skilled marketers to ensure they receive maximum visibility.
Detailed Reporting
We give you a clear sense of your LinkedIn ad ROI. Our reports are easy-to-understand and give you a complete picture of how your campaign is performing.
Get Started With Result-Oriented LinkedIn Advertising Today
Feedback From Customers
Within a first month of service we have seen a major improvement in our search engine rankings and we now are on 1st page of Google for our most important location based search keywords. It has also resulted in a positive effect on traffic to our website. I am very satisfied with the service we have received and happy to recommend Sun Media Marketing.
Mr. Jitudan at Sun Media Marketing has been very cooperative and innovative in terms of Online business or service projection including SEO (Search Engine Optimizer ) , Blog preparation with technical analytics and multiple suggestions, he himself get involved in day to day inputs for your projection at Digital platform, Many thanks and best of luck for your business.
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We have hired Sun Media Marketing more than a year ago to build our online presence and also expected online inquires. Jitudan was able to implement a high-level digital marketing strategy for our Meeka Machinery website. The SEO services with them not only helped us to increase our online inquiries but also created better branding over the Internet. I am extremely happy & recommend Jitudan who brings deep knowledge of the digital marketing world at a reasonable price.
