KPI or Key Performance Indicator is a definitive measurable value which demonstrates a company’s effectiveness to achieve business objectives. KPIs aid to determine the financial, strategic, and operational achievement of your business, while also helping you estimate your standing in the market.
KPI works a little differently in PPC or Pay-Per-Click. Nevertheless, advertisers can use KPIs to determine the success rate of their campaigns. Additionally, KPI will also allow you in setting up Google Ads and Google Analytics before the campaign even begins20. October 2020 PPC Guide