An Introduction to PPC Advertising Basics


The internet is the go-to place for everything. If you want to buy a new pair of sneakers, you search on the internet. With the internet, you can learn new things, stay entertained, and also connect with people over the horizon. The extensive use of the internet has compelled businesses to have an online brand presence.

If you run a business and want to go online, what do you seek? You wish to start generating leads, create a buzz of service or products. It doesn’t matter whether you start from scratch or you’re in the game for a long time, your website will always need to boost traffic, and this is where PPC Marketing or Pay-Per-Click comes into play.


Let’s get into the depths of PPC and understand it better.

What is PPC?

PPC marketing is a process used in advertising in Google’s paid section alongside other SERPs. Popularly, PPC is also known as Search Engine Marketing or SEM and paid search. PPC allows advertisers to reach their target audience whenever they desire at a required budget. As one of the most elaborative forms of digital marketing. As an extraordinary channel, PPC allows the advertisers to place their bids for targeting and reaching out to users on the internet.

You can find users from paid search, display advertisements, as well as businesses despite the sizes. Advertisers can seamlessly leverage PPC to reach their interested prospects. To get visibility in search engines, PPC is the most sought-out practice that you can seamlessly measure, control, and budget to reach the target audience without a hassle. In due course of time, PPC has gained a positive reputation among search engines, especially Google.

This model of marketing on the internet deals with web traffic, which is a paid service. As a website owner, you’d only have to pay when a visitor or someone clicks on the said ad. Several factors govern PPC such as:

  • Keyword
  • Contextual Targeting
  • Business Domain
  • Quality Score
  • User Interests
  • Remarketing

Introduction to PPC for Advertisers

Advertisers use PPC to gain prominence on Google, Bing, Yahoo, AOL,, among others. They utilize the metric to acquire new customers to expand profitability. PPC is the ads and the search results which users see at the top of the results page. These search ads are featured in the first parts of the search engine page that users see while searching for almost anything.

Advertisers generally ask how much traffic they can generate from this medium or what are paid search marketing benefits?

  • There are around 6 billion search queries on the internet per day. With PPC, advertisers can encompass the search queries relevant to their businesses and bring traffic to the website.
  • As advertisers, you can also show the ads on display networks. These networks are other sites that allow you to show ads. Note that these ads can also be partnered with Google or Bing, which further expands your horizon to display advertisements.
  • You can also set targeting capabilities suitable for you to get new customers on board in terms of Geography, Individual Websites, Mobiles/Desktop Computers, Time/Days.

When you’re integrating PPC to drive traffic, make sure that you follow there ‘Rs’:




These factors will aid you to level the playing field across numerous companies of distinctive sizes. This guide will provide you with the head start to try PPC at any moment.

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