If you’ve landed on this page, you’re probably wondering “What is local SEO?” or want to know how local search works. That’s great because we have the answers for you and more!
Local search can be a game changer for businesses that serve the local community. Consider this — 97% of the internet users search for a local business. With people switching to the online space to find products, services, and businesses near them, it’s a strong signal that you need to tap into the potential that local search offers, if you aren’t already.
Online is an increasingly competitive market and without local SEO, you could be losing out on the opportunity to:
- Show up at the exact time when local customers search for products/services you sell
- Be chosen over your local business competitor
- Stay relevant and capitalize on changing consumer behaviour
- Make the most out of your presence online
- Keep your sales and profits up even against uncertainties like the COVID-19 pandemic
Sun Media Marketing’s ‘A Comprehensive Guide to Local SEO’ introduces you to the world of local SEO.
In this guide, we will unlock the basics and benefits of local SEO for you, discuss key concepts and strategies, and offer tips and tricks to optimize your business for local SEO.
Who Should Read the Guide to Local SEO?
Do you run a business that has a physical location or caters to customers located in a specific area? If yes, then you will benefit from local SEO. Hence, you will find this guide helpful.
What if you run an established shop and are wondering —“can my business benefit from local SEO?” Absolutely! Local SEO can take your business to even those local customers who may never have stepped inside your store.
It doesn’t matter whether you’ve been running your business for a while or it’s a new venture, you’ll benefit from having an in-depth understanding of the local search landscape. That’s exactly what this guide equips you with.
What Will You Find in This Local SEO Guide?
Fundamentals of local SEO where we elaborate on local SEO basics, what it is, what type of business benefits most from local SEO, why is it an essential for them, etc.
- Understand local SEO keywords, what they are, how to find and implement them.
- Learn the necessity of Google My Business and tips to make the most out of it.
- Find out why local SEO citations, localized content, and online reviews matter.
- Get to know important facts about local SEO link building and why it’s worth doing.
- Key metrics to watch out for when doing local SEO.
The top local SEO tools you can use and more.
By the end of the guide, you will have a clearer understanding of local search engine optimization and how to use it to your advantage to reach potential customers who might be using local search to find the products or services they need.