What is Search Engine Optimization (SEO)?
SEO stands for Search Engine Optimization. The process of getting traffic from the search results on the search engine is termed as SEO. It is the smartest way to win the top position on Google’s search engine.
All search engines such as Google, Yahoo, Bing have the search results and in SEO, the website is optimized in such a way that it gets the quality and quantity of traffic to the site from the results page of the search engine. SEO includes a number of different practices and techniques to get the website on the top.
To break it down further, SEO helps your website to appear as a top result before your target customers when they are making searches using a certain keyword. With the right SEO efforts, your website gains higher search engine rankings and more visibility for those keywords that are relevant for your industry.