What is SEO?
Search Engine Optimization is a comprehensive approach towards the overall improvement of your website traffic and ranking. It utilizes a set of practices that target algorithms within search engines to look favorably upon your online activities.
Businesses that implement the right SEO strategies enjoy higher rankings on search engine results pages (SERPs) and hence get more visitors. SEO can improve both the quality and the quantity of the traffic you receive on your website, which, in turn, can be converted into leads and sales.
While many businesses get SEO services for their websites, many do not understand the underlying mechanism that decides the kind of results they should expect from it. In the highly competitive online world, this is what separates the average from the awesome!
How Does SEO Work?
Search Engines work with code that crawls through thousands of websites every day to index them. When users search the internet, the search engines go through the indexed data and present the information in correspondence to the query. The relevance is decided through a complex mechanism in the background that evolves every day and this is why it is important to keep your websites in top shape.