If you’re about to run a PPC campaign for the first time, you’ll probably be asking yourself: Which PPC channel should I use?
With the abundance of PPC ads platforms, you have many choices. From the most popular Google ads to Bing, Yahoo, Gemini, and others, you can push targeted messages to your audience based on several criteria, which includes search behaviour, preferred content, past viewing patterns etc.
To give you a detailed picture of PPC ad targeting landscape, let’s dive into the ins and outs of targeting options for search, display, and remarketing campaigns.20. October 2020 PPC Guide