• Effective Steps to Create & Structure Your Ad Groups in Google Ads

    Effective Steps to Create & Structure Your Ad Groups in Google Ads

    Curating and optimising your ads is a crucial element to ensure that paid search is a success. When you are setting up ad groups, there are certain things you should consider to get the most out of paid campaigns. For instance, while setting up ad groups make sure that you create distinctive ad groups for separate landing pages. This would distribute the traffic to the website. In other words, your ad groups should have a primary focus on landing pages. If you have more ad groups it is better for your landing pages and thus, the campaign.