The PPC or Pay-Per-Click is an integral element in internet marketing that powers advertisers to pay a definite fee for every time a potential customer clicks on their ads on search engines and social media sites.
As beneficial as PPC is for business, it’s hard to reap the much-raved benefits of this technique if you don’t have a strategy.
Much like everything else in digital marketing, a PPC strategy must be planned out with some considerations. So let’s talk about the how’s and what’s of PPC strategy.19. October 2020 PPC Guide