On average, the click-through rate on PPC across distinctive industries is around 1.91%. By the looks of it, 1.91% is on search networks where 0.3% is on Display Networks. Industries such as dating are benefitted by PPC as people want to find partners, desperately. Nevertheless, there are other industries like Taxes, Legal Firms who fight to get traffic.
Are you thinking, Why click-through rate is important? And where does Click-Through Rate fit in here?19. October 2020 PPC Guide