• Top 10 PPC Copywriting Tips to Create Winning Ads

    Top 10 PPC Copywriting Tips to Create Winning Ads

    Pay-Per-Click copywriting doesn’t have a set formula. Nevertheless, great PPC copywriting will get you clicks by escalating your reach and enticing your audience. Therefore, ignoring the importance of PPC copywriting is perhaps one of the biggest mistakes you could make.

    PPC copywriting increases your chances in boosting sales, increases brand awareness and also improves notable web metrics. So how to get it right? We have compiled a list of 10 must-dos that can improve your take on PPC ads.

    But before moving on with the essential tips regarding copywriting, let’s explore the basics of copywriting in PPC.

  • All About Developing Your PPC Strategy

    All About Developing Your PPC Strategy

    The PPC or Pay-Per-Click is an integral element in internet marketing that powers advertisers to pay a definite fee for every time a potential customer clicks on their ads on search engines and social media sites.

    As beneficial as PPC is for business, it’s hard to reap the much-raved benefits of this technique if you don’t have a strategy.

    Much like everything else in digital marketing, a PPC strategy must be planned out with some considerations. So let’s talk about the how’s and what’s of PPC strategy.