• What is content with a purpose and why it is important for achieving business goals

    What is content with a purpose?

    We have all learned by the worldwide agreed notion of publishing a 500-word blog daily for boosting your presence on SERPs. More than 2/3rd of marketers produce one content on a daily basis. Why not, Google loves fresh content on websites and for years it has even helped businesses to boost their visibility. But not anymore. Google is very smart and has evolved massively to improve the search results for their users. The algorithm is now more focused on providing relevant solutions to people’s queries.