Digital Marketing has picked up exponentially since the last few years as is evident from the proliferation and penetration of the internet around the world. Now, buying and selling on the internet has become second nature as user engagement on the Internet has touched an all-time high. Digital is on the lips of every marketer and digital marketing company and is now a huge part of every brand and company’s media plan.
With the ushering of 2018, digital assets owners and web marketers have already started planning ahead for the year 2018. These trends have fast become a part of digital marketing strategy consulting around the globe. Some of the prominent and influencing digital marketing trends for 2018 are as below:
- Video will continue to grow
The video is growing at an unprecedented pace as it is fast picking up its rightful place in the digital world. Now that Facebook is already testing video monetization on youtube, it is clear that there are plans to turn video into the next big money spinner. It will be great to see the video in various forms such as video ads, video stories, and others. The video is now the in thing for social media marketing strategy. The advice here is to catch up with related skills such as video creation and video editing, so you don’t lag behind.
- Personal branding
Many top executives, film celebrities, and socialites are now fast taking to YouTube to promote themselves as personal brands. Their YouTube channels are now a hit parade and are gaining a tremendous number of followers. You will witness this trend in the form of celebrity endorsed clothing, Yoga CD’s and a lot more. The advice here is to promote your personal brand and even link it up with Pay Per Click advertising here to ensure you surf along with this wave.
- Brand Stories
Regardless of whether you are an ecommerce company, a web designer, a clothing store online, or an offline accessories dealer, you will need to ensure that your brand tells a story. Let your brand story be known to one and all online. Include behind the scene stories as well and leave an impression as well as a feeling of genuineness and ingenuity. This trend is now bound to grow in 2018, so the advice here is to ensure you get on the brand story bandwagon as well.
- Google may launch voice-based SEO
Google is now a step closer to launching a voice-based SEO service. Many internet users do not want to read content but are more interested in visual and audio content. Voice-based search was just a fancy concept till recently, but going by the current trends, it could take concrete shape in 2018.
- Prevalence of Social Media Bots
Chatbots have been around for quite some time, but their need is being increasingly felt presently. 2018 will be the year when people will start interacting with chatbots on social media websites big time. Today, customer service oriented bots are more prevalent, but the future of chatbots is bright as more than 85% of customer interactions will be managed by chatbots by around 2020.
Definitely, a lot more digital marketing trends are affecting the landscape in 2018. Therefore, if you are into digital market and want your brand to keep ahead of the competition, you will need to incorporate these trends into your digital marketing strategy. Good Luck for 2018!
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