Why Social Media Marketing Is Not As Scary As It Seems
February 23, 2018
in Social Media
Social Media Marketing – Inevitable yet downright scary, especially if you have no idea where to begin! There’s tons of technical content to wade through, but it ultimately comes to this – what makes social media marketing effective? Here’s an article to help you answer that question.
1. Paying Attention To Digital Marketing Trends
Social media is all about short lived highly exciting trends. It’s the platform where trends are born! To be truly successful with your social media optimization strategy, you need to pay to follow these trends. Create a campaign with a catchy headline that matches the latest rend and you should soon be counting leads!
2. Objective Oriented Marketing
Why are you marketing anyway? If you don’t know the answer to this question, you have no vision! You should always fix an objective – for example, generating 100 leads within two weeks – and then create the campaign, because as you know, social media is all about short-lived excitement.
3. Quality & Content
The excitement being short lived doesn’t entitle you to giving poorer quality. Marketing gets you the leads – potential customers, but they are not going to come back if they don’t like your products or services. And if you want to showcase your quality, what do you need? You guessed it right – quality content!
4. Images, CTAs, Landing Pages
Not just your website, even your posts on social media should have CTAs, images and an optimized copy, all leading to your landing page.
5. Social Media Marketing Metrics
Now comes the fun part – testing your campaign. You are going to succeed only if you check what is working and what is not, and update your techniques, try something new, etc. Results take time!
6. Social Listening
You do need to reply to the comments. You need to show that you are trying to communicate with your customers, not trying to be an advertisement. Ask for feedback, add some emoticons, portray your brand – all during interactions.
In A Nutshell
- Social Media Marketing for Business is not as scary as it seems.
- Creating social media campaign is just like any other – you need a strategy, copy, brand and most importantly, your message.
- Remember, it’s not just about selling yourself; you won’t be able to sell yourself until you try to help people with your services.
- It’s trends, always!
And if all else fails, you can always hire a Social Media Management company to help you out.
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