SEO Competitive Analysis
You may think that your company offers the best products and services. But do your customers agree? Research shows that there is a huge perception gap between how companies think they are performing and their actual performance.
With the bar for a great customer service continuously rising, it’s imperative for businesses to step up their quality and performance. But how can you up your game if you aren’t aware of what other players in the market are doing? That’s why it’s important to evaluate how you stack up against your competitors.
At Sun Media Marketing, our SEO Competitive Analysis Services will help you measure yourself, identify the blind spots in your Digital Marketing Stratrgy, and, most importantly, enable you to find out your current standing in the market so you can plan for the future.
What is SEO Competitor Analysis in Digital Marketing?
For your digital marketing campaign to succeed, it’s vital to understand your online competition. No wonder, it’s one of the first steps when it comes to creating your Digital Marketing Strategy.
Ignore it, and you could be missing out on crucial metrics that matter the most for success. Plus, observing your competitors helps you avoid the mistakes they have made and be prepared for the challenges they may have faced.
Conducting a Digital Marketing Competitive Analysis lets you:
At Sun Media Marketing, we research your competitors across the web and social media networks, helping you know your competitors, evaluate their strategies, and learn their strengths and weaknesses.
How Does Competitor Evaluation Strategy Work?
A Competitor Analysis Strategy can, in many ways, serve as the foundation on which to build your digital marketing plans. Therefore, it cannot be made on mere assumptions or random observations. Unlike many other competitive evaluation services, our approach is data-driven.
Competitor analysts at Sun Media Marketing leverage the most sophisticated analytics and benchmarking tools to accurately and methodically break-down your competitors’ keywords strategy, target audience, key comparable metrics, ranking signals, and even partnerships and development strategies. These insights are crucial to gain a holistic view of your business landscape and create a game plan for success.
This is the first step in Competitive Analysis and it involves finding your direct online competitors, the regions they are most active in, the channels they are leveraging, and the methods they are using. We use the latest software and tools to sift through the closest competitors in your industry, uncover their strategies, and determine their performance by combing hundreds, if not thousands, of websites, social signals, and online resources.
Our SEO competitive analysis includes identifying the keywords, researching the links, content marketing efforts, and search tactics used by your competitors so that we can pinpoint the best practices yielding maximum results for them. We extract the knowledge and value from these insights to design and execute successful SEO Strategies and digital marketing campaigns for you.
Ready to take on the competition?
It all begins with knowing them well. To learn how our competitive analysis service can help you get a competitive edge and grow your business, connect with us.
You can talk to our team or fill out our online contact form.
Feedback From Customers
Within a first month of service we have seen a major improvement in our search engine rankings and we now are on 1st page of Google for our most important location based search keywords. It has also resulted in a positive effect on traffic to our website. I am very satisfied with the service we have received and happy to recommend Sun Media Marketing.
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