Digital Marketing Ideas For Yoga Studios

We are in a world where competition is going on increasing every single day. If you are the one who has just started a yoga studio or have been looking to grow an existing studio, then you need internet marketing strategies. Many people whether young or aged are practicing yoga as a way of reducing health issues. Thus, they’ll definitely find a yoga studio like yours if they don’t find you there they’ll move on to your competitors.

Sun Media Marketing as an internet marketing agency for yoga studios has come up with some creative ideas for marketing. Find them out!

Find out more about: Digital Marketing For Fitness Clubs
Learn more about: Digital Marketing For Gyms

Yoga Studios SEO

Idea 1: Local SEO

Local search engine optimization (SEO) for yoga studios is just quite different from normal SEO. Search engine optimization (SEO) works globally, on the other hand, local SEO works for a specific location.

Whenever people search for a yoga studio they usually search for terms like “yoga studio near me” or “yoga studio in [city name]”. Local SEO is the process of ranking such terms which helps in boosting your studio visibility in a specific location.

Local SEO Services are focused on a geographically targeted selection of audience. These are some of the most high-intent traffic and qualified leads that have the highest possibility of getting converted into real sales. So, if you’re a business serving a local community, you simply can’t afford to give local SEO a miss.

Internet Marketing Services

Idea 2: Google My Business (GMB)

Google My Business is a process of listing your yoga studio for increasing visibility in search results and Google maps. This process includes:

  • Creating an official listing on various business directory sites
  • Filling details including name, address, phone number, etc.
  • Increase local reviews across Google, Yelp, and other directories
  • Upload pics and videos which makes one feel like they are virtually visiting your actual shop

Gain leads directly by providing the required information to your potential members.

Google My Business Listing

Idea 3: Paid Campaigns

Paid campaigns are also known as Pay-per-click (PPC) advertising. PPC advertising for yoga studios works as a conversion booster and quality member attracter. In such campaigns, you are supposed to create a relevant advertisement targeted on relevant keywords. Thus, when one conducts a search for your targeted keywords your ad appears at the top of the search result. Appearing at the top helps in attracting more traffic. Be aware of the fee taken by the advertising platform for each click. Also, consider creating a perfect landing page. Because they will work as your first information. Thus, the better the landing page would be the higher your chances will be to get conversions. Moreover, a perfectly executed PPC campaign will lead to meet benefits like:

  • Brand awareness
  • High ROI
  • Easily trackable and customizable
  • Target specific audience

Idea 4: Video Marketing

Content would not bring that much interaction for your yoga studio but a video can! You might be confused about how video marketing for yoga studios works? Well, people searching for you will try to know about your services and how you schedule practicing for one. With a video, you can let them know about the things they are looking for. Create a video like:

  • Happy members
  • Types of exercise you are practicing
  • Overview of studio

Such videos will put a good impression of your studio and make one reliable and comfortable in dealing with you. Additionally, you can drive more engagement and ask your audience to drop a review. Positive reviews will build a good reputation for your studio.


Idea 5: Social Media Marketing

Ignoring social media is one of the biggest mistakes a marketer do! Almost everyone whether it’s you, your friends, your family, your current and potential members are all using at least one social media platform. Thus, having a social existence will help you in connecting immediately with each one of them. To keep engaging your audience, we perform social media marketing for yoga studios.

In this way of marketing, we maintain your profile by posting regular content including videos, blogs, infographics, etc. Better engagement will help in driving potential members. Also, engaging with your audience on a personal level will build a better relationship which will then help in achieving more and more leads.

Social Media Marketing

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Within a first month of service we have seen a major improvement in our search engine rankings and we now are on 1st page of Google for our most important location based search keywords. It has also resulted in a positive effect on traffic to our website. I am very satisfied with the service we have received and happy to recommend Sun Media Marketing.

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We have hired Sun Media Marketing more than a year ago to build our online presence and also expected online inquires. Jitudan was able to implement a high-level digital marketing strategy for our Meeka Machinery website. The SEO services with them not only helped us to increase our online inquiries but also created better branding over the Internet. I am extremely happy & recommend Jitudan who brings deep knowledge of the digital marketing world at a reasonable price.

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