Digital Marketing for Department Stores

Departmental stores should do more than just setting up a physical store to attract customers. How? Well, this is where the need for online marketing steps in. In today’s generation, you should make it a point to create your online presence to give a wider and easier shopping experience to your target customers. Ecommerce sales is the most followed online strategy by the retailers to market their physical store through online merchandising.

How can internet marketing be beneficial to outlet stores?

With a proficient online marketing strategy you can:

  • You can create a user-friendly responsive website to showcase your store products for online sales
  • You can send customized emails to your monthly customers to notify them about offers/discounts on your store goods
  • You can give better exposure to your brick and mortar store with high-end SEO optimization

We, at Sun Media Marketing, help you build a strategic digital marketing approach for your retail store. Contact us to know more.

Department Stores SEO

SEO for Outlet Stores

SEO does the work of making your outlet store visible to the people who often prefer doing online shopping. It makes sure that your business is directed to more customers through their searches. You can do both your store’s products or location based optimization of the site. A proper SEO strategy could boost your website ranking in the top search results, thereby targeting the right audience who might be interested in purchasing from your website.

How to use SEO effectively for retail stores?

  • The fast loading websites are more preferred by the internet users. So, make sure your retail website is not taking more than 3 seconds to load. Make it even lesser to prevent the bounce rate.
  • Nowadays people use more smartphones and tablets compared to laptops or PCs. So, make sure your website is accessible through both desktop and mobile interface. Otherwise, the limited access might hamper your website ranking in the organic SEO listings. A responsive site is the one which anyone can access through any device, regardless of its screen size or browser

Develop the best SEO strategy for your store website with reliable assistance from Sun Media Marketing team.

What Is Search Engine Optimization (SEO)?

Social Media Marketing for Department Shops

The plus point of using social media channels for retail marketplace is that you can directly engage with people, advertise your store’s unique selling point to filter out the potential leads. With that being said, you create a compelling journey for your target leads/customers through social media marketing.

How to master social media marketing for outlet stores?

  • Posting coupon codes and discounts offers can encourage impulsive purchase, provided that those posts are creative enough to grab your social media followers’ attention
  • Though you should focus on advertising and selling your store products through online platforms, your ultimate purpose should be to sell your brand. Make it a point to ask questions from your previous customers about your product quality, your store’s service towards the customer, etc. If any negative feedback is received, then work on correcting what went wrong
  • Make some time out for your social customers to connect with them on social channels to know about their concerns, inconveniences faced (if any), and to serve other purchase-related queries

In order to understand the customer preferences, their needs and expectations, you should have some proven social media marketing tactics to follow. Hire an expert consultant to guide you with the most feasible solution. See your retail business converted and expanded digitally with Sun Media Marketing solutions.

Social Media Marketing

PPC Advertising for Departmental Stores

To grow your retail business online, PPC advertising is a highly marketing service. Why? PPC ads campaigns are dedicatedly used to target and reach more qualified customers who are already looking for retail stores online. This paid campaign is an assured way to connect with more leads and earn more, online.

How does PPC service grow retail businesses?

  • It brings those credible customers to your website who are more likely to get converted
  • You can determine the budget for your ad campaign as per your need. Your budget shapes the marketing plan for your retail business store. For example, if your budget is $100, then you can’t expect to get as credible leads as a $1000 ad campaign could bring
  • With PPC advertising, you get instant results to determine how effectively your ad campaign is working, how many conversions it made, etc.

Explore more PPC advertising benefits with Sun Media Marketing and use it to expand your store’s reach.


Content Marketing for Retail Stores

People are more attracted towards brands that meet their expectations. Consequently, the customers themselves turn to be the walking advertisers of those brands. To earn that reliability, your retail website must exceed customer’s preferences. The same logic is applied to content marketing; if you want to engage buyers with your retail products, you have to go serve beyond the best.

Publishing customer-centric clients where you answer to the frequent queries if buyers are more rewarding than monotonous sales-centric contents.

How to increase retail business with content marketing?

  • Mobile devices and smartphones majorly contribute when it is about content marketing for departmental stores. Utilizing mobile technology, you can easily target your credible shoppers by sending them relevant content when they are in close affinity to it. You can use beacon technology to tailor customized, hyper local content that will solely appeal to those buyers who are near to your store location.
  • Consumers today are more conscious about sustainable living and learning about things that make your business tick. So, to understand your customer deeper, be transparent to them. Share your retail store’s policies and stories, sustainable measures of your trade and others. This will build trust among the buyers and they will consider your retail outlet to be more just any ordinary store trying to convince you for a purchase

Get tailored content development services at Sun Media Marketing and create your story.

Content Marketing Services

What Our Clients Say

Affordable Leaflets

Owner - Paul

Wow our eCommerce store sales went up to 220% in September 2014, our busiest month of the year. Sun Media Marketing has continued to increase revenue for the second consecutive year in a row now.


Owner- Steve Smith

Within a first month of service we have seen a major improvement in our search engine rankings and we now are on 1st page of Google for our most important location based search keywords. It has also resulted in a positive effect on traffic to our website. I am very satisfied with the service we have received and happy to recommend Sun Media Marketing.

Mynyx Consulting

Owner - Mr. Soni

Mr. Jitudan at Sun Media Marketing has been very cooperative and innovative in terms of Online business or service projection including SEO (Search Engine Optimizer ) , Blog preparation with technical analytics and multiple suggestions.

Meeka Machinery Pvt. Ltd

Marketing Head - Mr. Mehta

We have hired Sun Media Marketing more than a year ago to build our online presence and also expected online inquires. Jitudan was able to implement a high-level digital marketing strategy for our Meeka Machinery website. The SEO services with them not only helped us to increase our online inquiries but also created better branding over the Internet. I am extremely happy & recommend Jitudan who brings deep knowledge of the digital marketing world at a reasonable price.

Album Design Store

Owner - Mr. Sanghavi

There guys are really responsive. I was expecting a high traffic jump. Recently I have seen my web traffic increase steadily. My domain authority from 6 is now at 26. It is a new domain. So I have to be realistic enough and build my site progressively. Surely, the team has delivered what they said and committed. It helps me significantly towards optimising my site.

Expand Your Store Premise from Offline to Online With Sun Media Marketing

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