Online Marketing for Realtors

For any realtor, having a demand and being sought by the property-buyers is important. Plus, when it is more about getting found online, then digital marketing is the best solution. Internet marketing offers a vast platform for the real estate agents to spread their clientele base, thereby earning more profit.

If you want wider attention from the prospects looking for the exact services that you are offering, then an active online presence is a must. Without it, your real estate agency is less likely to show up in the search engine results.

How does internet marketing for realtors matter?

90% of the home property buyers prefer internet searches as a source of finding realtor details who are offering new properties for sale
76% of the qualified prospects are driven by the online home property ads and are more likely to contact those sellers
Boosting instant traffic to your website through ad campaigns, thereby leading to more conversions
Sometimes buyers look for insights before contacting a property management agent. The internet is the best way to market your company services and offers through your business website. This will ultimately contribute to your lead conversion

Make your realtor agency match the buyer searches with Sun Media Marketing. Here we house a group of elite digital marketing strategists to help business progress.

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SEO for Realtor Companies

In order to rank at the top of the search results, your company website needs a strong SEO backing. Without a proper SEO initiative, you are lagging behind the race. Moreover, the best thing about SEO is that it never settles; it is works 24*7 to bring more leads to your website, without requiring to call, email, or buy ads for that.

How can SEO help your realtor business website grow?

SEO Audit for the website
Keyword research and analysis
SEO-friendly URLs
Meta descriptions and titles optimization
Optimization of images and contents
Appropriate outbound and internal link positioning
Redirects and Broken links
Optimization of website speed
Bounce rate and click-through rate optimization
Ensures Your Website Accessibility

Your website should be accessible to everyone, regardless of their disabilities (if any). For example; screen readers enable the visually impaired users to access your website provided that your site is built keeping the user-accessibility into account. Otherwise, the user-experience suffers. All these tactics are facilitated by SEO. For a top-notch SEO performance, take expert assistance from Sun Media Marketing and take your realtor company to the top.

Learn more: All About Tracking Google Algorithm Updates

What Is Search Engine Optimization (SEO)?

Social Media Marketing for Realtor Companies

Many real estate agents prefer marketing their services and listings through social media platforms to get highlighted to major prospects. Plus, social media marketing gives the clients easy access to directly communicate with the housing agents. However, most of the potential buyers decline the deal at the final stage due to lack of enough proofs and testimonials about your company. So, the more success stories and reviews (of your previous clients) you share, the better.

How to use social media marketing for real estate agencies?

Create brand awareness through services and property listings at good prices
Post home tour videos and property guides as these attract more potential clients who cannot personally visit the property sites
You can post infographics, clients’ reviews, detailed company details and address, etc. which highly contribute towards building trust in the buyer’s mind
Can improve your business page postings by gathering audience research driven data
Can avail social media ad campaigns to reach out to the dedicated clients looking for similar property purchase offers

Want to build a strategic social media presence to sell your realtor services successfully? Contact Sun Media Marketing today and get more incoming clients to your business.

PPC Advertising for Realtor Agencies

PPC advertising is a paid, yet a cost-effective service also being used by apartment & home rental companies. It drives instant traffic by earning your business website a top spot in the search engine results. Today, about 97% of the global population search for the local estate services agents online. Out of them, 75% of the internet users found it easy to get their desired searches through the paid ads. PPC campaign is, hence, a great step towards outranking estate businesses and so, it is worth investing in.

How can PPC ads drive better results to realtors?

Create, launch, and direct new PPC campaigns targeting the users with services (ad keywords) specific to their interest
Optimize the already existing PPC ads for better user-response to your website
Exclude the wasted keywords and other poorly optimized PPC ads
Generate more lead conversions by frequently appearing in the searches of your target audience, thereby getting more sales

To expect high ROI, you will require a PPC services agency that is experienced in making data-driven decisions. At Sun Media Marketing, you get adept assistance in PPC management, turning visitors into leads.

Learn more: All About Click-Through Rate & Its Importance

Content Marketing for Realtors

Content marketing is a key strategy to demonstrate the services of your realtor agency so as to build a strong customer relationship. Buyers are more likely to visit those estate websites that offer solutions to their searches. You can even publish engaging articles, ebooks, etc., covering the topics that users mostly search online. Doing this, you grab more user-attention, thereby getting scope of more conversions.

How is content marketing helpful to realtor companies?

You can post data-driven solutions, property listings, and estate services related contents to help clients with their searches
Can apply listings to promote your company offers and property updates to new targets and also for remarketing purposes
It builds more confidence in clients to approach your company for availing services
It increases your company recognition and reputation, thereby expanding the audience base
It generates traffic coming from organic SEO searches

Want to make your realtor website more happening with some user-engaging contents? Hire Sun Media Marketing content specialist to prove your purpose.

Find out: What is Content Marketing?

What Our Clients Say

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