How do you track SEO performance? Planning and executing an SEO campaign is neither the trickiest part nor the end of it all. The clincher lies in the ability to track the success of SEO efforts, refine your strategies, and continually improve on the next campaign. How to prove the success of a campaign development […]
17. October 2020 SEO Guide
Whenever a question stumps us or a query is puzzling us, what do we do?
We just pull out the phone, pop open the browser, and type in a quick search.
Many researches and studies have highlighted how mobile searches have a high buyer intent in comparison to searches on a desktop. So, mobile devices are where the target audience is!
Google places emphasis on key factors such as relevancy, location, engagement, and finally, reputation. In this vein, local SEO services include on-page SEO, optimising GMB listing, quality backlinks, online reviews, online citations, behavioural signals like click-through rate or click-to-call and even the check-ins, and incorporation of social media as local ranking strategy.
17. October 2020 SEO Guide
What is user experience in SEO? The change in Google’s attitude from keywords to intent was clear when the Hummingbird update morphed the SEO framework into something new and more user-oriented. The horizon of SERPs was going to favour the intention of the user rather than the actual keywords typed into the search box. Therefore, […]
17. October 2020 SEO Guide
Online content is being consumed at a higher rate than before, the average online engagement among millennials stands at 11 hours per day. If you are looking to capitalise on that attention share, the content needs to be compelling enough along with functional site architecture.
17. October 2020 SEO Guide
SEO does not have an exact prescription on increasing visibility within search engines for every website. Add to it the multitude of SEO terms such as crawling, indexing, canonicals, redirects, 404s, mobile friendliness, etc. and it becomes apparent why it is difficult to explain how the SEO team is driving a positive ROI to someone who is not a subject matter expert. Second, in contrast to PPC where the return can be calculated on per ad spend, the long term goals of keyword integration towards sales conversion and lead generation feels like a marathon.
17. October 2020 SEO Guide
So, here’s everything required to know and create a winning keyword strategy as a simple guide. These insights can aid in crafting a good content and SEO strategy, now that you have taken into account relevance, authority, and volume. Remember, all your content and marketing activities rely on a diligent keyword research so, always re-evaluate your keyword research periodically.
16. October 2020 SEO Guide
Each new Core Update enables Google to understand and measure content quality signals. In the forthcoming web vitals update, page experience and performance are going to become more essential for ranking on page one. They will reward high-quality pages and penalise low-quality sites and spam.
Ranking signals are Google’s way to ensure that a strong emphasis is being paid to user’s experience on your website. In fact, adhering to the updates and guidelines ensures that a positive, engaging experience has been built with the visitor.
Google is always updating to be more assistive, better at matching user intent, and faster in responses. Staying alert is important to understand the big changes as they happen and change tactics accordingly.
16. October 2020 SEO Guide
Calculating the trustworthiness of a website does not happen overnight, as it is in real life so it is in the virtual world. It takes time to build trust and SEO Brand Authority in the online community and in the mind of Google. However, there are certain trustworthiness factors from the search engine’s point of view.
16. October 2020 SEO Guide