• Why Keywords Matter & How They Work in PPC

    Why Keywords Matter & How They Work in PPC

    Without proper utilization of keywords, PPC marketing cannot be successful. Therefore, it’s incredibly important to understand how keywords work in PPC ads and how you can improve on your keywords strategy to garner better results from your PPC campaigns.

      
  • All About Click-Through Rate & Its Importance

    All About Click-Through Rate & Its Importance

    On average, the click-through rate on PPC across distinctive industries is around 1.91%. By the looks of it, 1.91% is on search networks where 0.3% is on Display Networks. Industries such as dating are benefitted by PPC as people want to find partners, desperately. Nevertheless, there are other industries like Taxes, Legal Firms who fight to get traffic.

    Are you thinking, Why click-through rate is important? And where does Click-Through Rate fit in here?

      
  • Quality Score & Its Impact on Google Ads

    Quality Score & Its Impact on Google Ads

    Mastering Pay-Per-Click or SEM is not a single day’s job. Understanding basic concepts concerning PPC when you’re trying to master Google AdWords takes time. If you are a beginner, having a basic understanding of PPC is a critical first step.

    One of the key concepts you should learn about is Quality Score for keywords on Google AdWords.

      
  • All About Developing Your PPC Strategy

    All About Developing Your PPC Strategy

    The PPC or Pay-Per-Click is an integral element in internet marketing that powers advertisers to pay a definite fee for every time a potential customer clicks on their ads on search engines and social media sites.

    As beneficial as PPC is for business, it’s hard to reap the much-raved benefits of this technique if you don’t have a strategy.

    Much like everything else in digital marketing, a PPC strategy must be planned out with some considerations. So let’s talk about the how’s and what’s of PPC strategy.

      
  • Paid Search Marketing What is it and How it Works

    Paid Search Marketing: What is it and How it Works

    Stepping into the realm of Paid Search Marketing can be daunting at first but because it is so incredibly beneficial for businesses, it pays to include it in your digital marketing mix.

    All you need is to get started with the right basics. And, that’s exactly what we’ll equip you with through this guide.

    If you’ve been asking yourself questions like “how do I get paid for search marketing?” or “is paid search the same as SEM?” keep reading as we uncover these concepts below.

      
  • How to create an editorial calendar for content marketing

    5 Steps to Build an Editorial Calendar for content marketing

    Using a content calendar, you can ensure a hassle-free content creation, distribution, and promotion of your content throughout the year. It helps you in simplifying the entire process and stress associated with last-minute coordination. The better you plan the more advantages you reap for maxed outreach.

      
  • How to integrate content marketing & Seo

    Best practices to implement content marketing for SEO

    So, how do you create a high excellent piece of content that has the best chances of getting ranked high? Here are some excellent ways to create content that has the best chances of getting ranked well. Also, these tips will answer another question, how do you integrate SEO and content and gain most organic traffic and through content marketing? So, let’s begin:

      
  • Digital Spaces that are worthwhile to share your content

    Digital Spaces that are worthwhile to share your content

    Every month, 70 million new blogs are getting published, it is time to play hard, play smart! Meanwhile, challenges such as quality and SEO optimization of the blog are easily managed by brands, “where can I publish my articles for free?” is hard and a constant challenge.

    To help you resolve it, we have come up with some of the places where you can share your content easily and gain maximum traction on your website.

      
  • 7 Content Marketing Tools for Content Research

    7 Content Marketing Tools for Content Research

    Have you ever wondered if some magic tools can make content marketing less painful and more resultful? And if yes, what are the best tools to use for content marketing? Well, to your surprise there are some awesome tools available that make research, development, and distribution of content very-very easy.

      
  • 4 Case Studies that will make you believe in the power of content marketing

    4 Case Studies that will make you believe in the power of content marketing

    These were 4 out of many brands that have changed the meaning of what is content marketing and its importance. They have suitably used the power of content marketing and different ways of increasing content outreach to establish their brand presence and audience to take them seriously.