• 11 Types of Content that can change your marketing game

    11 Types of Content that can change your marketing game

    Having too many options for anything can be a dream come true, but when you talk about content marketing having a lot is just a confusion. Contradicting, our statement, it is great that something with that huge effect offers you the freedom to choose from, but how do you create unique content?

      
  • What is content with a purpose and why it is important for achieving business goals

    What is content with a purpose?

    We have all learned by the worldwide agreed notion of publishing a 500-word blog daily for boosting your presence on SERPs. More than 2/3rd of marketers produce one content on a daily basis. Why not, Google loves fresh content on websites and for years it has even helped businesses to boost their visibility. But not anymore. Google is very smart and has evolved massively to improve the search results for their users. The algorithm is now more focused on providing relevant solutions to people’s queries.

      
  • How far has content marketing come from its existence

    How far has content marketing come from its existence?

    Content marketing has survived 100+ years and there is no looking back. Use the modern content marketing hack, use different tools to help you make informed decisions, stick to fundamentals to create great content and you are all set to go.

      
  • What is a content style guide And how to create it (Complete Process)

    What is a content style guide? and how to create it?

    Maintaining consistency in your content is very difficult. After all, we are talking about a wide array of content marketing tools here. How to sound similar in your blogs, images, and also your podcasts? – Especially when every avenue of your content is being handled by a different person (sometimes also by freelancers, where you have no control).

      
  • What Is Content Marketing & Why does your brand need it more than ever before

    What is Content Marketing

    What is Content Marketing & why does your brand need it more than ever before? People say content is the king. But no, content is the queen that has the power to change the course of your marketing game. It can go on multiple platforms, help you interact with a million people, sharable easily and […]

      
  • Top 8 KPIs to Track for SEO Success

    Top 8 KPIs to Track for SEO Success

    How do you track SEO performance? Planning and executing an SEO campaign is neither the trickiest part nor the end of it all. The clincher lies in the ability to track the success of SEO efforts, refine your strategies, and continually improve on the next campaign. How to prove the success of a campaign development […]

      
  • Things You Need to Know About Mobile SEO

    Things You Need to Know About Mobile SEO

    Whenever a question stumps us or a query is puzzling us, what do we do?
    We just pull out the phone, pop open the browser, and type in a quick search.
    Many researches and studies have highlighted how mobile searches have a high buyer intent in comparison to searches on a desktop. So, mobile devices are where the target audience is!

      
  • How to Get Started With Local SEO_Helpful Tips for Beginners

    How to Get Started With Local SEO: Helpful Tips for Beginners

    Google places emphasis on key factors such as relevancy, location, engagement, and finally, reputation. In this vein, local SEO services include on-page SEO, optimising GMB listing, quality backlinks, online reviews, online citations, behavioural signals like click-through rate or click-to-call and even the check-ins, and incorporation of social media as local ranking strategy.

      
  • SEO and User Experience

    SEO and User Experience An Effective Combo To Capture the Top Spot on SERPs

    What is user experience in SEO? The change in Google’s attitude from keywords to intent was clear when the Hummingbird update morphed the SEO framework into something new and more user-oriented. The horizon of SERPs was going to favour the intention of the user rather than the actual keywords typed into the search box. Therefore, […]

      
  • 10 Must-Have Elements to Effectively Optimize Your Content

    10 Must-Have Elements to Effectively Optimize Your Content

    Online content is being consumed at a higher rate than before, the average online engagement among millennials stands at 11 hours per day. If you are looking to capitalise on that attention share, the content needs to be compelling enough along with functional site architecture.