Basic Guide to Keyword Research For SEO Strategy


There is no magic to rank your web page itself! SEO does all the wonders!

We are glad you have stopped at this blog. All the information related to the keyword and Keyword Research is as under:

What is a Keyword?

A keyword is a word or a short sentence that describes a web page’s subject. It is the oxygen of the search engine. Keywords are very simple and whenever any search is performed, keywords are the intention. keywords provide us an article’s main subject.

What is keyword search volume?

Search volume is defined as the number of searches expected within a certain period of time for a keyword.

How does a search engine answers the search query using the keywords?

At first, a query is entered into Google’s search, based on that the search engine crawls through its index and start finding the most relevant content containing those keywords. The results appear on the Search Engine Results Pages. Google ranks all the pages based on the appearance of a specific keyword in the URL, title, meta description, and so on of your page.

There are two types of keywords. The short-tail keywords and long-tail keywords.

Short tail and long-tail keywords

The difference between the two is obvious – as their name suggests, in search engine rankings short tail keywords are widely used short phrases with a high search volume and thus create lots of competition. On the other hand, long-tail keywords appear to be more than three words in length and are used to find much more specific information. The short tail keyword is having 1-2 words, while the long tail keyword is having 3-5 words.

Current SEO techniques should have a combination of long tail and Short tail keywords.

What is keyword research?

Keyword research is a process in which a combination of different tools is used to understand the words, topics, questions or phrases which people are searching for related to a product or service. It is the ultimate key to unlock your SEO. In short, research on keywords involves finding the keywords describing your site and blog during the online search. After performing the research, one can start optimizing the content for those keywords, in order to make it appear in the top of search results.

At first, to make your online business reach new heights and outgrow the competition, you need to understand what exactly your audience is trying to find.

Crafting your content in such a manner that it satisfies the Search Engine and appears on the top requires the proper use of your keywords. To be on the top of search engines, Keyword is the ultimate solution. Your SEO success largely depends on keyword research. for effective SEO, Keyword research lays the foundation. People looking for the topic with any consistency or volume should be first observed.

Why is keyword research important?

More and more, we hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day. For a strong online presence, keyword research is very vital. Keyword research affects all the SEO tasks you are performing like finding content topics, on-page SEO, and outreach and promotion.

Keyword research involves various types of questions. For example, someone has an online presence, a website selling clothes and needs to be on the top in google’s search results. What things should be kept in mind for performing the SEO even before you do the keyword research?

  1. What type of clothes are people searching for? Western or the traditional?
  2. Who is searching for these terms?
  3. Men are performing more search or women?
  4. When are people searching for clothes the highest.?
  5. How are people searching for clothes?
  6. How many people are searching for those clothes?
  7. What is the highest search done by the people?
  8. What are the related products and services are people looking for?
  9. Where are potential buyers located nationally, internationally or locally?
  10. What words do the customers use for search?
  11. What questions do they generally ask?
  12. Are more searches performed on mobile devices or on the Laptops?

When people need information about anything or finding out more specifics about a product before making a purchase, most of them rely on the results pages of the search engine. By ranking as high as you can on the most popular search engines, your chances of survival in the online marketplace increases. If you get the irrelevant traffic, it will be of no worth to you. For getting organic traffic, keyword research is a must.

What is content optimization?

Search engine algorithms are constantly changing and nearly about 500-600 times in a year, Google changes its algorithms. Optimizing content is a way of making written content efficient in such a way that it can effectively reach the target audience. Content optimization has been suggested for each site, with a minimum gap of one year. Content optimization is primarily focused on optimizing content so that it becomes high-quality content that is so valued by search engines that search results rate content higher.

No Keyword Research Means No Organic Traffic

How to research keywords for your SEO strategy?

For researching keywords for SEO, there are different steps. To simplify things, all the steps are given as under:

Step 1: Analyze the Niche properly

If you are making an SEO Strategy, the very first thing is to analyze the niche that means analyze the field properly. Learn about the upcoming trends, the coming changes and collect all the necessary and available information. Proper analyzing will let you find a suitable keyword.

Step 2: Analyze the competitors properly

A good marketing strategy is incomplete without a Competitor Analysis. For every keyword that is important to your business, you probably have different competitors on Google, many of whom are not even your direct competitors. Analyze the websites that appear at the top in the search engine. Try to understand their patterns. Pay attention to what keywords our competitors have.

Step 3. Get some recommendations

There are many tools available for providing suggestions for the keywords. You should always try to get some recommendations so that you don’t miss out on anything. 

Step 4: Identify long-tail keywords

Long-tail keywords are more concise and often related to the smaller subtopic buckets of your company. Compared with seed keywords, matching the search intent of your target audience to long-tail keywords is much simpler. Long-tail keywords typically get fewer clicks, but they often get a higher conversion rate as they are based on a specific topic or product.

Here are some of the useful resources for keyword Research

Google AdWords Keyword Planner – it is the most recommended beginner tool for keyword research.

SEMRUSH Keyword Magic Tool -It is a paid tool but it helps a lot and makes it easy to find long-tail keywords.

Keyword Research Tool from Wordtracker – This is another free useful keyword research tool.

Google Trends – With this tool, you can keep an eye on the trends of a specific topic.

Microsoft Bing Ads Intelligence –  It is similar to Google AdWords Keyword Planner.

What the above keywords tool will tell you?

  • The above keyword tools can tell you:
  • Search trend of a keyword over time
  • Check for the sites already ranking for the keyword
  • Which are the other keywords similar to your keyword choice?
  • How much it would cost if you run a CPC ad for keyword
  • The difficulty level of a keyword to rank organically
  • And much more is offered by these tools.

Collect more Keyword Ideas – Study and observe

  1. People are going to search for your service or product, so that name is first your potential keyword.
  2. Customers many a time questions by email, look at those emails and take those customer’s questions as potential keywords.
  3. Analyze the competing site properly and find the keywords.
  4. If you have the analytics data, that can also be used to find the keywords.
  5. Like these, you can choose hundreds of ways to come up with the keyword ideas.
When will I see results from keyword research?

It is not a one day process and it may take time for the changes to effect on your search engine ranking. Keyword optimization is a long and ongoing process whose results depend on many factors.

If you want to get the desired results from keyword research, the following things need to be done.

  • Always focus on providing informative and best content by using the keywords.
  • Use the best keywords in the title, meta title, and the body
  • Try to use the keywords in the top part of the content first
  • It is completely normal if you observe any fluctuations in rankings after making the changes to the site.
  • Check the keyword performance from time to time.
Final thoughts

By doing the proper keyword research, you can always rank on the top and gain organic traffic.  You should try to walk in the same shoes as your targeted audience to understand how they choose words while performing their online searches. Keyword research plays a very vital role in this regard, it brings the audience for profitable results.

, ,
Jitudan Gadhavi
About Author: Jitudan Gadhavi
As a seasoned digital marketing and SEO professional with 15 years of experience, I am ready to tackle any challenge, seize every opportunity, and drive your digital presence to new heights. Let's embark on this journey together and transform your online presence into a formidable asset.
Share on: