Top 10 PPC KPIs You Should Keep a Track Of

KPI or Key Performance Indicator is a definitive measurable value which demonstrates a company’s effectiveness to achieve business objectives. KPIs aid to determine the financial, strategic, and operational achievement of your business, while also helping you estimate your standing in the market.

KPI works a little differently in PPC or Pay-Per-Click. Nevertheless, advertisers can use KPIs to determine the success rate of their campaigns. Additionally, KPI will also allow you in setting up Google Ads and Google Analytics before the campaign even begins

All Things to Know About PPC Ad Formats

PPC or Pay-Per-Click advertising is a type of bidding on an auction. PPC aids marketers in increasing visibility to build brand awareness, ads, and campaign goals. PPC helps in creating optimized campaigns for better reachability. PPC ads are available in numerous shapes as well as sizes. The ad formats are available across Bing Ads as well as Google Ads.

The Complete Guide to Ad Extensions

In Google AdWords as well as other PPC platforms, ad extension is the most underutilized tool. Ad extensions allow advertisers to capture a significant amount of traction on SERPs, while they also aid to generate more conversions, sales, and clicks. This guide will acquaint you with everything there is to learn about ad extensions. Without […]

Top 10 PPC Copywriting Tips to Create Winning Ads

Pay-Per-Click copywriting doesn’t have a set formula. Nevertheless, great PPC copywriting will get you clicks by escalating your reach and enticing your audience. Therefore, ignoring the importance of PPC copywriting is perhaps one of the biggest mistakes you could make.

PPC copywriting increases your chances in boosting sales, increases brand awareness and also improves notable web metrics. So how to get it right? We have compiled a list of 10 must-dos that can improve your take on PPC ads.

But before moving on with the essential tips regarding copywriting, let’s explore the basics of copywriting in PPC.

A Comprehensive Look at PPC Ad Targeting Options

If you’re about to run a PPC campaign for the first time, you’ll probably be asking yourself: Which PPC channel should I use?

With the abundance of PPC ads platforms, you have many choices. From the most popular Google ads to Bing, Yahoo, Gemini, and others, you can push targeted messages to your audience based on several criteria, which includes search behaviour, preferred content, past viewing patterns etc.

To give you a detailed picture of PPC ad targeting landscape, let’s dive into the ins and outs of targeting options for search, display, and remarketing campaigns.

Things You Should Know About PPC Budgets & Bidding

Pay-Per-Click has a vast presence in Search Engine Marketing. It is estimated that businesses spend approximately $106.5 Billion on numerous advertisement platforms. Google AdWords formerly known as Google AdWords is the leader as PPC platform. At the time of writing, the overall market share of Google AdWords is more than 73%.

Effective Steps to Create & Structure Your Ad Groups in Google Ads

Curating and optimising your ads is a crucial element to ensure that paid search is a success. When you are setting up ad groups, there are certain things you should consider to get the most out of paid campaigns. For instance, while setting up ad groups make sure that you create distinctive ad groups for separate landing pages. This would distribute the traffic to the website. In other words, your ad groups should have a primary focus on landing pages. If you have more ad groups it is better for your landing pages and thus, the campaign.

Why Keywords Matter & How They Work in PPC

Without proper utilization of keywords, PPC marketing cannot be successful. Therefore, it’s incredibly important to understand how keywords work in PPC ads and how you can improve on your keywords strategy to garner better results from your PPC campaigns.

All About Click-Through Rate & Its Importance

On average, the click-through rate on PPC across distinctive industries is around 1.91%. By the looks of it, 1.91% is on search networks where 0.3% is on Display Networks. Industries such as dating are benefitted by PPC as people want to find partners, desperately. Nevertheless, there are other industries like Taxes, Legal Firms who fight to get traffic.

Are you thinking, Why click-through rate is important? And where does Click-Through Rate fit in here?

Quality Score & Its Impact on Google Ads

Mastering Pay-Per-Click or SEM is not a single day’s job. Understanding basic concepts concerning PPC when you’re trying to master Google AdWords takes time. If you are a beginner, having a basic understanding of PPC is a critical first step.

One of the key concepts you should learn about is Quality Score for keywords on Google AdWords.