Things You Should Know About Local SEO for eCommerce Websites

Local SEO done right lets you hyper-focus on a specific target audience instead of the broad general user base everywhere. Why is this necessary? Because more qualified customers will now discover your eCommerce site and make a purchase. Keep Your Local SEO Strategy Up-To-Date In the past two years, location specific searches for products and […]

27. October 2021    eCommerce Guide

eCommerce Guest Posting: How to Do it Right?

Your eCommerce site can have good results from link building using one tried and tested strategy: Guest posting. And, that’s what we are going to delve into in this chapter. What is Guest Posting? Guest posting, aka “guest blogging” is the act of creating content for someone else’s blog. In the context of your eCommerce […]

27. October 2021    eCommerce Guide

How to Do Link Building for eCommerce Sites

You can always increase traffic to your ecommerce site via paid means (advertisement and sponsorships), but there is no alternative to organic traffic. In this chapter, we’ll discuss an important element of organic SEO: Link building. What is Link Building? Link building is a tactic to drive an organic traffic to your website. It refers […]

27. October 2021    eCommerce Guide

Content Marketing Tips for eCommerce Sites

This chapter deals with content marketing — one of the most important considerations for businesses in this era. Content marketing refers to the creation and promotion of valuable content that engages your target audience, generates qualified leads, and convinces them to become your customers. For ecommerce sites, effective content marketing holds the key to increased […]

27. October 2021    eCommerce Guide

Fixing Common Technical SEO Issues on eCommerce Websites

In 2020, eCommerce sales worldwide amounted to US$ 4.28 trillion. By 2022, this revenue figure is projected to reach US$ 5.4 trillion. As the number of visitors to eCommerce sites rise, so will the revenues. In this scenario, an under-performing eCommerce website means loss in sales. eCommerce websites are characterised by their size and complexity. […]

27. October 2021    eCommerce Guide

Technical SEO for eCommerce Websites

This chapter cracks the code on technical SEO, what it is, why you need to be bothered about it, and how to make it work for you. A Simple Explanation of Technical SEO In some ways, search engines are biased. They prefer websites that have strong technical characteristics. These can be a secure connection, a […]

27. October 2021    eCommerce Guide

On-Page SEO Tactics for eCommerce Websites

As an eCommerce website, you want more visitors and ultimately, want to convert those leads into sales. Now, consider this—28% of users begin the search for a product through search engines and 95% of users will click on organic listings on SERPs. What does it tell you? You need on-page SEO for your eCommerce website. […]

27. October 2021    eCommerce Guide

Fundamentals of Site Architecture for eCommerce Websites

In this chapter, we’ll talk about site architecture — an element that has a deep impact on user experience and dictates how search engines find the pages within your website.  Keep it Simple: The eCommerce Site Architecture Mantra Optimizing the site architecture of an ecommerce website requires simplifying how the site is organized. The goal […]

27. October 2021    eCommerce Guide

Why Do eCommerce Websites Need SEO?

In the first chapter, we’ll cover one of the most frequently asked questions with regards to ecommerce websites — “Why does my site need SEO?” Some Stats to Begin With… Nothing speaks louder than hard facts. So, let’s begin with these interesting stats. For nearly 44% of people, their online shopping journey starts with a […]

27. October 2021    eCommerce Guide

Basics of eCommerce Keyword Research

This chapter is all about what forms the heart of any effective ecommerce SEO strategy: Keyword research. When you run an ecommerce website — or any website for that matter — you need to convince the search engine that your page offers what the user seeks through the search bar. When it comes to finding […]

27. October 2021    eCommerce Guide