So, you’ve got your local SEO elements together and you’re running local SEO campaigns. Now the question is, how do you know you’re doing it right?
This last chapter is all about how you can track your performance, measure your progress, and generate reports on whether your local SEO campaigns are doing what they are supposed to do.
What Metrics to Look At?
When it comes to SEO, it’s easy to get confused or sidetracked by so many numbers and metrics. What’s important to remember in such situations is the reason you are doing local SEO: For more leads, sales, and business.
So, let’s begin with that.
Take a look at your Google My Business Insights to understand how your business profile performance is going.
GMB Insights is a free reporting tool that comes with your Google My Business profile. It is linked to your GMB listing and can tell you how many calls, website clicks, and direction requests you have received from Google local search and maps each month. You can access this tool by logging in to your GMB account.
If the numbers of phone calls, website visits, and direction requests have increased, it says your local SEO efforts are showing results. The biggest indication, however, is to take an honest look at your bottom line. If you are seeing a rise in sales, things are good.
How Often Should You Look at the Reports?
It’s up to you and depends on how often you wish to track your local SEO efforts. SEO is an ongoing affair and you can’t just set it up and forget. Modifying your local SEO strategy is important to keep up with the changes.
A good thumb rule is to pull reports on a monthly basis so you can gather enough information on what is working and what needs to change.
How to Report?
You can do it manually, use a tool or hire an agency to help you.
Manual reporting – As the name suggests, it’s a pretty straightforward process for which all you need is a spreadsheet and a significant amount of time to spare. While it can be done by beginners, it involves a learning curve that you might or might not be willing to take depending on your goals and core business focus.
Using a reporting tool – This method is a step above the manual process and something most beginners will find more approachable because a reporting tool will make things a lot easier. You will still need to understand the reports yourself, but it’s more efficient and time-saving than doing it manually with spreadsheets. Tools like BrightLocal and AllLocal are good options to invest in if this method sounds good to you.
Hiring an agency
If you need help in crunching the numbers, get into the depths of your local SEO performance over time, understand the changes in your data, why they happened, and get suggestions on what to do next, recruiting an SEO agency will be in your best interests.
An agency like Sun Media Marketing can not only help you with reports but also do all the legwork that we have talked about in this guide. While the services of an SEO agency will cost you more, it frees up all the time that you would otherwise spend in learning and implementing the tactics that, frankly, would take some trials and errors to get right.
Local SEO is your best bet in getting your local business seen and heard by the audience that matters. It’s an unavoidable goliath in your online strategy, without which you can’t see real results for your business.
The tips, tricks, and tools we have shared in this resource guide will get you started on the right foot and help you develop a good understanding of local SEO. Whether you start implementing these tactics on your own or hire an SEO agency to do it for you, it’s well worth your time and effort to read through the resource and take your local SEO learning to the next level.
We hope you found this resource useful and good luck making the most out of your learning!
Take A Look At The Below – Local SEO: Guide to Improve Your Local Search, Related Other Chapters
Chapter 1: The Fundamentals of Local SEO
Chapter 2: Who Needs Local SEO?
Chapter 3: Local SEO Keywords Research
Chapter 4: Optimize Your Google My Business Listing
Chapter 5: What is a Local SEO citation
Chapter 6: Online Reviews for Local Businesses
Chapter 7: On-Site SEO for Local Businesses
Chapter 8: Basics of Local Link Building