Technical SEO for eCommerce Websites

Technical SEO for eCommerce Websites

This chapter cracks the code on technical SEO, what it is, why you need to be bothered about it, and how to make it work for you.

A Simple Explanation of Technical SEO

In some ways, search engines are biased. They prefer websites that have strong technical characteristics. These can be a secure connection, a responsive design, or a faster loading time among other things that help search engine spiders do their job effectively. A search engine spider, also referred to as a web crawler, is a type of an internet bot that crawls and indexes websites so they can appear in search results.

What happens then? Simple, search engines understand your site better and rank it higher.

Technical SEO makes sure this bias works for your advantage. It takes care of all the backend optimization of an eCommerce website to perform better in SERPs and offer a visually appealing site on the front end to users.

Why Technical SEO Matters?

Search engine algorithms have big yet precise expectations. Technical SEO optimizes the security, design, and construction of your eCommerce site to meet these. It works through your code base, page layouts, and load times, etc. contributing towards page rankings and organic traffic.

If your eCommerce site’s technical SEO is not up to mark it will keep you out of the top results, killing your traffic and eventually, your revenue. With 62% of eCommerce traffic coming from search engines, it is important that your technical SEO factors positively impacts your rankings.

How to do it right for eCommerce websites?

These guidelines will help you to get started with technical SEO for eCommerce.

  • Start with a secure SSL certified site. This is a security installation creating an encrypted link between a web server and a browser. If your eCommerce website URL does not start with ‘https://’, Google will prefer others over you.
  • Adding structured data improves your product listings and helps your eCommerce site rank better in search results. This means optimising title tags, meta descriptions, schema markup, etc.
  • Implementing the critical components of XML sitemap and robots.txt file guides guide search engines to crawl and index important pages, and leave pages you don’t want indexed respectively. While robots.txt don’t and cannot block crawlers, they can prevent them from overloading your site with crawl requests and slowing it down.
  • Using canonical tags to highlight a specific URL as representing the primary copy of a page is a critical technical SEO component. They also prevent duplicate content and pages from affecting your rankings on SERPs.

Stay on Top of Your Website’s Performance with Technical SEO

eCommerce websites need to have sound technical SEO to make sure they are performing their best to rank higher and be visible to users. Google Search Console and Bing Webmaster Tools are free tools to help you analyze the performance of your site from a search engine perspective.

Take A Look At The Below – eCommerce SEO Guide For Beginners Related Other Chapters

Chapter 1: Why Do eCommerce Websites Need SEO?

Chapter 2: Basics of eCommerce Keyword Research

Chapter 3: Fundamentals of Site Architecture for eCommerce Websites

Chapter 4: On-Page SEO Tactics for eCommerce Websites

Chapter 6: Fixing Common Technical SEO Issues on eCommerce Websites

Chapter 7: Content Marketing Tips for eCommerce Sites

Chapter 8: How to Do Link Building for eCommerce Sites

Chapter 9: eCommerce Guest Posting: How to Do it Right?

Chapter 10: Things You Should Know About Local SEO for eCommerce Websites

Chapter 11: Some eCommerce SEO Best Practices

Jitudan Gadhavi
About Author: Jitudan Gadhavi
As a seasoned digital marketing and SEO professional with 15 years of experience, I am ready to tackle any challenge, seize every opportunity, and drive your digital presence to new heights. Let's embark on this journey together and transform your online presence into a formidable asset.
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The eCommerce SEO Guide For Beginners

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