ECommerce Guest Posting: How To Do It Right?

Your eCommerce site can have good results from link building using one tried and tested strategy: Guest posting. And, that’s what we are going to delve into in this chapter.

What is Guest Posting?

Guest posting, aka “guest blogging” is the act of creating content for someone else’s blog. In the context of your eCommerce site, a guest post can be written by a blogger who writes for other blogs within your niche or industry. Similarly, you can write a guest post on someone else’s website to generate backlinks for your site.

Guest posts build good reputation for your business as well as that of the other party. It increases an opportunity to embed backlinks to your website and enhances your brand awareness, while providing you with fresh content.

Now, as with everything in SEO and marketing, guest posting can either work in your favour or fail depending on how you do it. Here are some tips to get it right.

Find Your Ideal Author(s)

The first step to guest posting success is to find good writers to feature on your ecommerce blog. It’s always best to get experienced bloggers and writers who specialize in creating content related to your niche.

As your second step, prioritize those writers whose work aligns with the values and principles that your business stands for. In other words, what the writers convey through their post should agree with what you believe as a brand. Any inconsistency here can be perceived by the audience as insincere and can put a dent on the trustworthiness of your brand.

The last step is to select writers who have an active follower base and a high domain authority, which is an important search engine ranking score. These writers can help you increase your reach among your target audience.

Guest Posts Should Deliver Value

A guest post needs to meet certain standards in order to be useful to your business.

The most important factor for good guest posts lies in the value they are able to generate. The content should be high-quality and informative for your audience. By no means, the post should read like an advertisement for your product or ecommerce website.

Explore the Benefits of Long Form Content

A guest post works great as a long-form content, which can be anywhere from 1000 to 2000 words or even longer. As you can see from the graph below, longer posts of 2000+ words hold the top ten SERP positions in Google. Clearly, long-form content is a format worth trying out. However, don’t stretch your content just to hit a certain word count. A post with a lot of fluff will always perform poorly, no matter the length.

Source: Search Engine Land

Include Quality Links

Add links to your guest post, but do not overuse them. The links added must be relevant to the content. But too many links to your own ecommerce site and products can be seen as spammy. Strike a balance by linking to good authoritative sites that complement your post.

Use Long-Tail Keywords

Addition of relevant long-tail keywords as opposed to high volume keywords can be a smart way to bring in traffic and revenue. These keywords are less competitive, more specific and mostly used by people with strong purchase intent.

The Right Amount of Promotion

No promotion is just as bad as too much promotion. Strike the right balance of promotion with a combination of CTAs (calls-to-action), leaving a comment in the comment section, and spreading the word about the post on social media.

Stay Away From Clickbaits

You need to stand out from the crowd by making your guest posts interesting. And, one of the ways to do that is to create catchy headlines for each content you create. But, steer clear of making them “clickbaity”. Clickbaits attract a lot of readers, but often leave them disappointed by under-delivering. So, it’s best to leave out such practices if you wish to build a genuine and authentic brand image for your ecommerce business.

Have an Author Bio

Add credentials and experience of the writer in the author bio. This bio can be one of the strongest tool in your arsenal to build trust amongst your readers. You can add backlink to the bio, which can benefit the post and the writer both.

Measure the Impact

Lastly, you need to track the traffic generated by your guest post with the help of Google Analytics. This is important to understand if the post has any positive impact on your business.