As an eCommerce website, you want more visitors and ultimately, want to convert those leads into sales. Now, consider this—28% of users begin the search for a product through search engines and 95% of users will click on organic listings on SERPs.
What does it tell you? You need on-page SEO for your eCommerce website. It will ensure that search engines know exactly what your page is about and users understand what lies ahead.
On-page SEO optimizes your eCommerce website for search. It brings in organic traffic and high ROI.
Here are some on-Page SEO best practices for eCommerce websites:
Optimize Title Tags
Those blue titles appearing in the SERP are vital. They tell people and search engines what the page is about. An optimized title tag should be descriptive, and use target keywords that focus on search intent. With a length span between 55-60 characters, brand name should be the last priority.
Optimize Meta Descriptions
Right below the page titles, the content that further describes the page is very important for click through rates on your eCommerce site. Meta descriptions are personalised to pages, so that precise information, and additional features and perks grab the attention of users. The ideal length should not exceed 150 characters.
Images are essential and numerous on an eCommerce site. Make sure all your images and videos are compressed so that Pagespeed isn’t affected. Second, optimize all images, audio, video, text, graphics, animation, etc. with proper SEO such as using product name and a relevant keyword in file name and alt-text. Visual search is a big trend, and alt-text helps the browser and SEO crawlers to recognise and read them.
Search engines require content to understand and rank pages better. Optimize your eCommerce websites in a way that unique content exists for each category and product page. Include head terms and long-tail keywords for better conversion.
Improve Internal Linking
Internal links make navigation and information hierarchy simpler. They are the anchor links that will guide a user from one page to another on your website. It pushes users to spend more time on your site, view multiple products, discover offers, etc. Implementing internal links establishes a hierarchy of your pages and improves both SERP ranking and conversion rates.
Include Schema markup
Schema markup lets you highlight specific pieces of information for Google. In eCommerce websites, Product schema markup and Review schema markup are feature rich elements that let you add image, description, URL, brand name, aggregate ratings, and individual review on the backend. It also ensures that you have structured data properly.
Include Social Media Sharing
Social media buttons such as Twitter, Facebook, LinkedIn etc. are a quick and easy way to increase your site’s traffic. If your content is good, this traffic can convert into more sales and get more backlinks. Eventually, social media sharing contributes to higher rankings.
Google and other search engines are primarily research tools with the main job of helping people find the information they are looking for.
When your eCommerce website has considerable SEO optimized information, they estimate the page has a better chance of containing the answer a user is searching for. Once you implement these on-pace tactics, your website gets the ingredients in needs to rank higher.
Take A Look At The Below – eCommerce SEO Guide For Beginners Related Other Chapters
Chapter 1: Why Do eCommerce Websites Need SEO?
Chapter 2: Basics of eCommerce Keyword Research
Chapter 5: Technical SEO for eCommerce Websites
Chapter 7: Content Marketing Tips for eCommerce Sites
Chapter 8: How to Do Link Building for eCommerce Sites
Chapter 9: eCommerce Guest Posting: How to Do it Right?
Chapter 11: Some eCommerce SEO Best Practices